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»email marketing

How Apple’s New ‘Hide My Email’ Feature May Plague Publishers And Ad Tech

Hello, subscribers, are you there? Newsletter operators may ask that question more often, after Apple announced new privacy protections for email users earlier this month at the company’s annual Worldwide Developers Conference. Specifically, Apple introduced “Hide my Email,” a feature that generates fake email addresses that forward to someone’s real address, so people can sign... Continue reading »
by James Hercher // June 22nd, 2021 //
»
Kerri Driscoll, VP of marketing strategy, Merkle
Apple’s Privacy Change to Email – And How Marketers Should Respond

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Kerri Driscoll, VP of marketing strategy at Merkle. At Apple’s Worldwide Developers Conference, Apple announced its intention to put additional privacy parameters in place for email with its Mail Privacy... Continue reading »
by AdExchanger Guest Columnist // June 21st, 2021 //
»
Apple will start redirecting web traffic through two separate servers in order to obfuscate a user’s IP address
WWDC 2021: Apple Calls Open Season On IP Address Tracking And Targeting

Last year was the IDFA. This year, it’s the IP address. Apple will start redirecting web traffic through two separate servers in order to obfuscate a user’s IP address, the company said at its Worldwide Developers Conference on Monday. The feature, called Private Relay, will act as a VPN of sorts, although VPNs generally only... Continue reading »
by Allison Schiff // June 7th, 2021 //
»
Rolling Up A Marketing Cloud, With Zeta Global CEO David Steinberg

Zeta Global has hoovered up a lot of ad tech over the last two years, acquiring Sizmek’s DSP, Rocket Fuel’s DMP, IgnitionOne’s DSPand PlaceIQ’s managed media business. The spree was a departure for the 12-year-old marketing cloud, traditionally known for its CRM and data solutions. How’s the rollup strategy working out? CEO David Steinberg joins... Continue reading »
by Zach Rodgers // November 20th, 2020 //
»
3 Old-School Ad Tactics Facebook Uses To Gun For Engagement

Facebook’s scale – 1.45 billion daily active users at last count – has been its armor through a no-good, very bad year of repeated privacy failures, questions of Russian election interference and other controversies. But scale needs to be maintained. Although only a handful of advertisers pulled spend in the aftermath of Cambridge Analytica, that wouldn’t... Continue reading »
by Allison Schiff // July 5th, 2018 //
»
LiveIntent Gets $32.5 Million To Support Its People-Based Marketing Biz

Email advertising and marketing platform LiveIntent unveiled a $32.5 million growth equity investment on Wednesday, led by FTV Capital. Other investors include Battery Ventures, First Round Capital and Shasta Ventures. It will use the funds primarily to build out its platform and APIs for wider integration with other marketing tech companies like Salesforce, an effort... Continue reading »
by Liz Rowley // June 17th, 2015 //
»
NetSuite’s $200M Bronto Buy A Bid For Omnichannel Commerce Marketing

Though less known than some of the other big marketing cloud companies, NetSuite took one more step to ramp up its commerce marketing platform by dropping $200 million on marketing automation platform Bronto, the company revealed Thursday. The Bronto acquisition is the latest instance of marketing automation consolidation. It follows IBM’s roughly $300 million purchase of Silverpop last... Continue reading »
by Kelly Liyakasa // April 23rd, 2015 //
»
Criteo’s Tedemis Buy Is Another Email-Mobile Offensive

Criteo has acquired fellow French email marketing and retargeting company Tedemis for €17 million up front with €4 million deferred (based on mutually agreed upon milestones), further underscoring the importance of email data in ad tech. “Criteo and Tedemis are part of the wave to tie different channels together for a more integrated digital marketing... Continue reading »
by Kelly Liyakasa // February 20th, 2014 //
»
Why Email Is An Enterprise, Ad-Tech Investment Target

From 2010 to 2013, enterprise giants like Adobe, IBM, Oracle and Salesforce.com collectively spent close to $30 billion acquiring digital marketing technologies. Yet, enterprise platform companies will continue to invest to fill gaps in their marketing stacks in 2014, experts predict. Email, one of the oldest of digital channels, still remains an attractive target for... Continue reading »
by Kelly Liyakasa // February 10th, 2014 //
»
 

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