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»Amazon advertising

Amazon The Unstoppable Continues Its Ad Platform Expansion

If another war breaks out, if Apple tightens the screws even more on targeted advertising, if shopping shifted: Amazon would still report strong and healthy earnings. Q2 this year is no exception. Earlier this week, Facebook reported its first-ever drop in year-over-year ad revenue and Alphabet hosted a defensive investor call, during which the C-suite… Continue reading »
by James Hercher // July 29th, 2022 //
»
Why Simple Modern, An Amazon-Native Brand, Ditched The Amazon Ad Platform (For Now)

Simple Modern, a manufacturer of drinkware and home products, was founded in 2015 by three friends who previously founded QuiBids, an online penny auction shopping site. “We saw the rise and fall that can happen if you’re dependent on digital advertising,” said Bryan Porter, Simple Modern’s co-founder and chief ecommerce officer. “It worked really well… Continue reading »
by James Hercher // July 6th, 2022 //
»
Amazon Sales And Profits Slip, But Advertising Powers Along

Amazon disappointed investors on Thursday with two alarming top-line figures: an $8.9 billion profit in Q1 2021 slipped to a $3.8 billion net loss in Q1 this year, its first quarterly loss in the past six years, plus online sales ticked down 1%. Amazon Advertising, however, did not disappoint. “Advertising revenue was up 25% year… Continue reading »
by James Hercher // April 29th, 2022 //
»
Amazon Breaks Out Advertising Services (At Last) – On A $31 Billion Run Rate

Advertising has finally made it. Out of the Amazon “Other” category, that is. And it was about time, considering Amazon’s ad business earned $31.2 billion in 2021, the company reported during its quarterly earnings call on Thursday. Amazon’s Advertising Services – which includes media sales and the services and ad tech that surrounds campaigns –… Continue reading »
by James Hercher // February 3rd, 2022 //
»
Where Big Tech Advertising Businesses Stand At The End Of A Crazy 2021

The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped together. But their ad platform businesses have distinct dynamics, and each was affected by the trials and tribulations of 2021 in very different ways. Although Apple’s privacy changes took a knife to Facebook and a hammer to Google, for example,… Continue reading »
by James Hercher // December 29th, 2021 //
»
Who Tracks The Trackers?; The Digital Adpocalypse That Never Was

Keeping Track Third-party trackers were hosed by GDPR, right?  Perhaps not.  A University of Oxford study found that third-party trackers in Google Play and Apple iOS apps remain relatively unchanged. “The same handful of third-party tracking companies have similar prevalence and prominence,” according to the Internet Policy Review journal. The number of apps with zero… Continue reading »
by AdExchanger // December 23rd, 2021 //
»
The Fate Of IMDb TV; And Maybe Let’s All Chill About The Supply-Chain Stuff?

Whose Free Lunch? Amazon may rebrand IMDb TV, its free ad-supported streaming service, because employees fear the clunky name is a drag on sign-ups, The Information reports. The waffling between IMDb TV, Freedive or some variation of Free TV is amusing. But perhaps the most interesting morsel comes at the very end. “While the business… Continue reading »
by AdExchanger // November 12th, 2021 //
»
Amazon Busts Its Way To The Top Of Gartner’s 2021 Ad Tech Magic Quadrant

Gartner’s fourth annual Magic Quadrant for buy-side ad tech in a nutshell: Keep your eye on Amazon. Amazon is ascending into the stratosphere, where it’s now rubbing shoulders in the “leader” category alongside Google and The Trade Desk. Rounding out the leader quadrant you’ll find Adobe, Amobee, Adform and Mediaocean. MediaMath, Criteo, Verizon Media (ahem,… Continue reading »
by Allison Schiff // November 3rd, 2021 //
»
After A Two-Year Quiet Phase, Amazon’s Data Clean Room Service Enters The Market

Get your mop and vacuum ready, because the clean room craze is only getting started. Amazon on Tuesday launched the Amazon Marketing Cloud (AMC), its cloud-based clean room product, from beta. Marketers can now integrate AMC with the Amazon demand-side platform (DSP) for campaign measurement and analytics. AMC is built on the Amazon Web Services… Continue reading »
by James Hercher // October 26th, 2021 //
»
Why Spectrum Brands Is Bringing Its Amazon Advertising Approach To The Web

There is a distinct Amazon approach to advertising, and it’s taking over the rest of retail media. To be successful within the walled garden platform, brands must be sharply focused on search. They also become accustomed to seeing ad costs factored as an incremental part of overall sales. Spectrum Brands honed its advertising approach on… Continue reading »
by James Hercher // September 3rd, 2021 //
»
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