Amazon advertising

Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.

In today’s digital advertising landscape, first-party data and clean rooms remain highly relevant. However, artificial intelligence (AI) has also been dominating much of the conversation lately.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Ad spending across RMNs and CMNs is still hindered by incomplete data access and connectivity. Here’s how to bridge that gap.

The killer application for generative AI tech in TV advertising right now is very simple: auto-creating videos that small and local businesses can use to run CTV and streaming TV ads.

Amazon’s Advertising Services segment is delivering the dough. It generated $12.8 billion last quarter, up by a cool $2 billion year over year.

Wall Street wanted profits. Big Tech delivered. That was the case for Google, Meta, Microsoft, Apple and – more than any other US tech giant – Amazon.

According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server.

Over the past couple of years, thousands of retail industry trends have been flying around like loose threads. But, through it all, one fact stands above all other mere trends: to the biggest go the spoils.

Advertising and product pricing are opposite sides of the same coin, which begs the question: To reach a new customer, are you better off spending another dollar on advertising or dropping your price by $1?

Market pressures are forcing retailers and online marketplaces to bolster their profitability with added services.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy, Build Or Borrow? When should brands in-house their media and when should they turn to an agency? Marketing consultant Alex Greifeld posts about this conundrum in her newsletter, No Best Practices. While practically every major brand needs advertising services in some way, […]

Amazon crushed its quarterly earnings report on Thursday evening, increasing its market cap by more than $100 billion overnight – and it did so with a major assist from its advertising business.

Amazon Prime Day was a smash hit in terms of sales. Now, many brands must prove that two of their biggest sales days ever were, in fact, worth the cost.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Heads In The Clouds Amazon Advertising and AWS are bolstering one another in pursuit of marketing budgets, Digiday reports. Both Amazon and Google have deeply intertwined their advertising and cloud businesses via clean rooms, which provide an advertising service built on cloud-based privacy […]

The Q4 online advertising rout hit Snap, Meta, Alphabet and others, but Amazon and Apple continue to gain ground.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reach For The Stars The Trade Desk announced a new product, called Galileo, that consolidates the company’s existing first-party data solutions. The free-to-use hub includes data clean room services, onboarding and identity plug-ins for Unified ID 2.0. In an interview with Adweek, TTD […]

We’re halfway through the football season, but streaming sports is just kicking off. The Amazon Prime “Thursday Night Football” show began in September and it represents the first time that the NFL is streaming games without a linear broadcaster alongside.

If another war breaks out, if Apple tightens the screws even more on targeted advertising, if shopping shifted: Amazon would still report strong and healthy earnings. Q2 this year is no exception. Earlier this week, Facebook reported its first-ever drop in year-over-year ad revenue and Alphabet hosted a defensive investor call, during which the C-suite […]

“We saw the rise and fall that can happen if you’re dependent on digital advertising,” said Bryan Porter, Simple Modern’s co-founder and chief ecommerce officer. “It worked really well for us … until it didn’t.” The experience of surfing an online ad wave and then crashing hard on the beach has shaped Simple Modern’s marketing strategy, which is fully in-housed

Amazon disappointed investors with a $3.8 billion net loss in Q1 this year, its first quarterly loss in the past six years, plus online sales ticked down 1%. Amazon Advertising, however, did not disappoint. “Advertising revenue was up 25% year over year, and that’s a strong run rate compared to the revenue growth rate,” CFO Brian Olsavsky told investors.

Advertising has finally made it. Out of the Amazon “Other” category, that is. And it was about time, considering Amazon’s ad business earned $31.2 billion in 2021, the company reported during its quarterly earnings call on Thursday.

The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped together. But their ad platform businesses have distinct dynamics, and each was affected by the trials and tribulations of 2021 in very different ways. Although Apple’s privacy changes took a knife to Facebook and a hammer to Google, for example, […]

Keeping Track Third-party trackers were hosed by GDPR, right?  Perhaps not.  A University of Oxford study found that third-party trackers in Google Play and Apple iOS apps remain relatively unchanged. “The same handful of third-party tracking companies have similar prevalence and prominence,” according to the Internet Policy Review journal. The number of apps with zero […]

Whose Free Lunch? Amazon may rebrand IMDb TV, its free ad-supported streaming service, because employees fear the clunky name is a drag on sign-ups, The Information reports. The waffling between IMDb TV, Freedive or some variation of Free TV is amusing. But perhaps the most interesting morsel comes at the very end. “While the business […]

Gartner’s fourth annual Magic Quadrant for buy-side ad tech in a nutshell: Keep your eye on Amazon. Amazon is ascending into the stratosphere, where it’s now rubbing shoulders in the “leader” category alongside Google and The Trade Desk. Rounding out the leader quadrant you’ll find Adobe, Amobee, Adform and Mediaocean. MediaMath, Criteo, Verizon Media (ahem, […]

Get your mop and vacuum ready, because the clean room craze is only getting started. Amazon on Tuesday launched the Amazon Marketing Cloud (AMC), its cloud-based clean room product, from beta. Marketers can now integrate AMC with the Amazon demand-side platform (DSP) for campaign measurement and analytics. AMC is built on the Amazon Web Services […]

There is a distinct Amazon approach to advertising, and it’s taking over the rest of retail media. To be successful within the walled garden platform, brands must be sharply focused on search. They also become accustomed to seeing ad costs factored as an incremental part of overall sales. Spectrum Brands honed its advertising approach on […]

Amazon doesn’t disclose advertising revenues in its quarterly earnings reports. It bundles the ad group into an “Other” category, which consists of advertising and analytics services. But even without a specific number, it’s clear that Amazon’s advertising business is both massive and growing fast. Amazon’s Other category earned more than $7.9 billion in Q2, up […]

Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, they must consider product development and manufacturing along with shipping and fulfillment. Amazon provides sellers the metrics ACOS (Advertising as a Cost of […]