Amazon’s streaming TV ads across Fire TV channels and its owned properties, plus Twitch streaming ads, now reach 120 million monthly viewers in the United States, up by almost a quarter in the past year.
“Advertising is part of our flywheel,” Olsavsky said. “We have traffic coming in for the consumer business. And if we do a good job with advertising, we'll make it an additive experience for our customers, our sellers and our vendors.”
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