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»Amazon Prime

Walmart To Launch Amazon Prime Competitor; Sirius XM Scoops Up Stitcher

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Plus Side Walmart resisted starting a membership program because it goes against its lowest-cost-for-all ethos. But that stance comes to an end this month with the planned launch of Walmart Plus, a $98 per year loyalty program, Vox reports. Walmart Plus was... Continue reading »
by AdExchanger // July 8th, 2020 //
»
Comic: A Solitary Streamer

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // May 29th, 2020 //
»
Advertisers Want The Option To Cancel TV Commits; HBO Max Left Out Of Amazon And Roku

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Are You Committed? Advertisers want more flexibility in upfront deals this year. Cancellation options are a big topic, with buyers pushing for the right to cancel a higher percentage of their commitments closer to air date, agency executives tell Digiday. Advertisers also want “expansion... Continue reading »
by AdExchanger // May 29th, 2020 //
»
Peacock Struts; A Rallying Cry For SMBs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Peacock Takes Flight Peacock launched on Wednesday as a free add-on for Comcast Xfinity and X1 Flex subscribers. The NBCU-owned service will launch nationally on July 15 with an ad-supported option and a premium tier at $4.99 per month. NBCU stuck to its original... Continue reading »
by AdExchanger // April 15th, 2020 //
»
Walmart Targets Amazon Prime; Coronavirus Disrupts Tech And Agency Travel

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Empire Strikes Back Amazon Prime smashed brick-and-mortar retail with a combination of price discounts, speedy shipping guarantees and a raft of other benefits, with the biggest being the Prime Video streaming service. Now Walmart plans to launch a paid membership service with a focus... Continue reading »
by AdExchanger // March 2nd, 2020 //
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Walmart May Sell Vudu; G/O Media Editors Rebel Against Autoplay Video

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scary Vudu Walmart is considering a sale of Vudu, its on-demand service, The Information reports. On the one hand, Vudu Is Walmart’s only OTT foothold. On the other hand, Vudu isn’t much of a foothold. The inventory and audience opportunities are limited – though... Continue reading »
by AdExchanger // October 31st, 2019 //
»
Twitch Will Sell Products QVC-Style For Prime Day

Twitch streamers will sling products during two 12-hour streams on July 15 and July 16 to drive Amazon Prime Day sales. The Twitch Presents channel will be taken over by different streaming celebrities selling products ranging from electronics and gaming to kitchenware and kitsch. It’s QVC, but with gamers making the sale. The close alignment... Continue reading »
by Sarah Sluis // June 28th, 2019 //
»
Edible Arrangements Uses Digital Tactics To Deliver More In-Store Traffic

Edible Arrangements is best known for its fresh fruit and chocolate arrangements, many of which are gifted at the last minute for holidays or anniversaries. Although 65% of Edible Arrangement’s business comes from ecommerce, the brand wants to drive visits – particularly from repeat customers – into its 1,200 local store franchises. “No one’s going... Continue reading »
by Kelly Liyakasa // December 20th, 2017 //
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