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»Ecommerce advertising

COVID Tagged Criteo For $100 Million, But Ecommerce Gains Help It Rebound

The COVID-19 crisis has sent Criteo spinning with a mix of headwinds and tailwinds. Criteo earned $438 million in Q2, a 17% decline from the same period last year, according to its earnings report on Wednesday. By comparison, Criteo’s Q1 2020 revenue had dipped 3% year-over-year. And the company attributed $100 million in lost revenue... Continue reading »
by James Hercher // July 29th, 2020 //
»
How B2B Sellers Became DTC Brands During The Pandemic

The direct-to-consumer brand revolution has been going strong for a decade, but the coronavirus pandemic has created new opportunities for B2B and wholesale manufacturers to flood the consumer market. Rastelli’s, a New Jersey-based food supplier, fortuitously started a consumer branding business last year, said director of marketing Zachary Paul. Instead of selling products through grocers... Continue reading »
by James Hercher // June 5th, 2020 //
»
New Profitero CEO Bryan Wiener On Winning The New Normal In Ecommerce

The dynamic duo of Bryan Wiener and Sarah Hofstetter is back in business. This time at the helm of the ecommerce analytics company Profitero. Wiener and Hofstetter were the CEO and president, respectively, of the agency 360i, which was acquired by Dentsu. Later, they both took up similar positions at the measurement firm Comscore, before... Continue reading »
by James Hercher // May 7th, 2020 //
»
Getting Down With BOPIS, The New Normal For Grocery Shopping

A year ago, if you overheard someone say “BOPIS is all the rage,” you could be forgiven for mistaking the reference for obscure ’90s-era slang. But nowadays, “buy online pick up in store” is as normal as, well, doing groceries. And it’s going to change retail advertising forever. Publicis Groupe forecast in 2019 that it would... Continue reading »
by James Hercher // May 5th, 2020 //
»
 

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