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»Ecommerce advertising

New Profitero CEO Bryan Wiener On Winning The New Normal In Ecommerce

The dynamic duo of Bryan Wiener and Sarah Hofstetter is back in business. This time at the helm of the ecommerce analytics company Profitero. Wiener and Hofstetter were the CEO and president, respectively, of the agency 360i, which was acquired by Dentsu. Later, they both took up similar positions at the measurement firm Comscore, before... Continue reading »
by James Hercher // May 7th, 2020 //
»
Getting Down With BOPIS, The New Normal For Grocery Shopping

A year ago, if you overheard someone say “BOPIS is all the rage,” you could be forgiven for mistaking the reference for obscure ’90s-era slang. But nowadays, “buy online pick up in store” is as normal as, well, doing groceries. And it’s going to change retail advertising forever. Publicis Groupe forecast in 2019 that it would... Continue reading »
by James Hercher // May 5th, 2020 //
»

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