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»AppTrackingTransparency framework

Here’s How Music App Audiomack Got 64% Of its Users To Opt Into iOS Ad Tracking

The system prompt required by Apple’s AppTrackingTransparency framework doesn’t leave a ton of wiggle room. Apps have just a brief customizable text field above the fateful choice – “Allow tracking” or “Ask app not to track” – where they can share how they use data and why that data sharing might benefit a user. But there are... Continue reading »
by Allison Schiff // June 11th, 2021 //
»
Google Tightens ‘Limit Ad Tracking’ Policies For Android Ad ID

Google will zero out the Android Advertising ID – literally – when users have opted out of personalized advertising starting later this year. The company notified mobile developers Thursday about the switch. Currently, users who have opted out of tracking and personalized advertising are still tagged by the Advertising ID when they open an app,... Continue reading »
by James Hercher // June 2nd, 2021 //
»
Allison Schiff, senior editor, AdExchanger
Apple Hasn’t Cracked Down On Fingerprinting On IOS 14 Yet, But That Other Shoe Is Gonna Drop

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Allison Schiff, senior editor at AdExchanger. It's part of a series of perspectives from AdExchanger's editorial team. Apple hasn’t been transparent about much to do with its new privacy framework for... Continue reading »
by Allison Schiff // June 2nd, 2021 //
»
Epic Games just finished waging its antitrust battle against Apple in the courtroom, but Facebook is taking a somewhat subtler approach against Apple.
Facebook Commissioned Research That Says Apple’s iOS 14.5 Changes Are Anticompetitive

Epic Games has just finished waging its antitrust battle against Apple in the courtroom, but Facebook is taking a more subtle approach against Apple. On Thursday, an academic paper was published by two legal and business scholars funded by Facebook. The paper offers an excoriating take on Apple’s iOS 14 policy update, which the authors... Continue reading »
by Allison Schiff // May 27th, 2021 //
»
6 Burning Questions About Apple’s ATT Privacy Framework

AppTrackingTransparency enforcement officially began in late April. But advertisers, publishers and mobile ad tech vendors are still grappling with a lot of head scratchers – and the dust is far from settled. Until the release of iOS 14.5 last month, among the biggest unknowns consuming the mobile ad ecosystem was the agita-inducing question of timing... Continue reading »
by Allison Schiff // May 20th, 2021 //
»
SKAdNetwork Three Point … Doh!

Today’s column is written by Maor Sadra, CEO and co-founder of INCRMNTAL. After this exclusive look for subscribers, the story will be published in full on AdExchanger.com tomorrow. Facebook CFO David Wehner has noted on multiple company earnings calls that investors should expect a revenue dip related to ad targeting headwinds, aka, Apple’s AppTrackingTransparency. But what... Continue reading »
by AdExchanger Guest Columnist // May 12th, 2021 //
»
ATT Opt-In Rates: The Picture So Far And The Ugly Truth Behind Why The Numbers Vary So Widely

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Bauer, head of product marketing at Branch. Have you seen a tweet, blog post or news article in the past few weeks about “ATT opt-in rates,” perhaps accompanied by... Continue reading »
by AdExchanger Guest Columnist // May 10th, 2021 //
»
Google Play To Launch 'Safety Section;' ViacomCBS Beats The Street (Thank You, SVOD)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Half Measure Almost a full year after Apple dropped its AppTrackingTransparency bombshell on the mobile developer world, Google is following suit … well, sort of. On Thursday, Google said that, starting next year, apps on Google Play will have to display details about what... Continue reading »
by AdExchanger // May 7th, 2021 //
»
Mobile Ad Blocking On The Rise; Meredith Sells Its Local TV Stations For $2.7 Billion

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chocka-ad-blocker While everyone is freaking about the phaseout of third parties cookies and low IDFA opt-in rates, don’t forget – an estimated 40% of US adults already block online ads on PCs or phones. According to new data from Blockthrough reported by CNET, ad blocking... Continue reading »
by AdExchanger // May 4th, 2021 //
»
IOS 14.5 Is Live, ATT Enforcement Begins – And Here’s How We Got Here

Blood pressures spiked at around 1 p.m. Eastern on Monday when Apple at long last released iOS 14.5 out of beta and into the wild. Befittingly, it’s been a wild ride since June 2020, when Apple first announced at its Worldwide Developers Conference (WWDC) that starting with iOS 14, developers and advertisers would need explicit... Continue reading »
by Allison Schiff // April 26th, 2021 //
»
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