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»AppTrackingTransparency framework

SKAdNetwork Adoption Rises, But Still Too Low For Devs To Avoid Disruption

Most advertisers and ad networks aren’t ready to support Apple’s AppTrackingTransparency (ATT) framework or SKAdNetwork despite an impending “early spring” deadline. [If Apple is a stickler, the first day of spring is March 20.] Based on an internal audit of its clients and partners, mobile measurement provider Branch found that just 1.05% of advertisers are... Continue reading »
by Allison Schiff // March 2nd, 2021 //
»
And as of June, when Apple first made its ATT announcement, Unity has been fielding lots of questions from its developer community about how to get ready.
Here’s How Unity Is Helping Its Developers Prep For IOS 14

The public tussling between Facebook and Apple over the latter’s fast-approaching privacy push in iOS 14 is what grabs headlines. But while the titans trade barbs, developers have been hustling behind the scenes as the deadline approaches. Apple is expected to release its AppTrackingTransparency (ATT) framework as part of iOS 14.5 at some point in... Continue reading »
by Allison Schiff // February 16th, 2021 //
»
Google Considers Android Privacy Controls; Dems Intro Bill To Amend Section 230

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GAID-night, Sweet Prince Hear that? It’s the sound of Google getting ready to drop the other shoe. Bloomberg reports that Google is thinking about implementing privacy controls on Android similar to the ones that Apple is close to rolling out on iOS 14. Google... Continue reading »
by AdExchanger // February 8th, 2021 //
»
AppLovin’s recent acquisition of mobile attribution provider Adjust for $1 billion is evidence that M&A doesn’t necessarily decline in times of uncertainty.
Massive Changes In The Mobile App Ecosystem Will Mean More – Not Less – Consolidation

AppLovin’s recent acquisition of mobile attribution provider Adjust for $1 billion is evidence that M&A doesn’t necessarily decline in times of uncertainty. The mobile advertising ecosystem may be in a holding pattern waiting for Apple to release its AppTrackingTransparency (ATT) framework, which should finally happen by March or early April. But the fact that Apple’s... Continue reading »
by Allison Schiff // February 5th, 2021 //
»
Uncertainty related to iOS 14 caused Snap’s stock to slip in after hours-trading despite beating expectations for user growth and revenue in Q4 2020.
Snap Did Great In 2020 – But IOS 14 And Other External Factors Are Messing With Its Momentum This Year

Uncertainty related to iOS 14 caused Snap’s stock to slip in after hours-trading despite beating expectations for user growth and revenue in Q4 2020. Snap added 156 million daily active users in the quarter for a total of 265 million, a 22% increase year over year. Full-year 2020 revenue was $2.5 billion, up 46% YoY,... Continue reading »
by Allison Schiff // February 4th, 2021 //
»
Apple appears to be providing its homegrown ad network with more granular measurement functionality that what everyone else will get through SKAdNetwork.
Is Apple Giving Its Own Ad Network An Unfair Advantage?

Apple appears to be providing its homegrown ad network with more granular measurement functionality that what everyone else will get through SKAdNetwork. Specifically, the Apple Ads Attribution API payload field will include two parameters that are important for optimization – creativeSet ID and keywordID – but totally absent from SKAdNetwork postbacks. Without creativeSetID, advertisers won’t know which... Continue reading »
by Allison Schiff // February 4th, 2021 //
»
Facebook began testing a new in-app screen Monday that will appear before the opt-in prompt required in iOS 14 apps by Apple’s upcoming AppTrackingTransparency policy.
Facebook Is Testing A New In-App Screen On iOS 14 To Convince Users To Opt Into Tracking

Facebook began testing a new in-app screen Monday that will appear before the opt-in prompt required in iOS 14 apps by Apple’s upcoming AppTrackingTransparency (ATT) policy. The test will roll out globally across both Instagram and the core Facebook app. The additional prompt is meant to provide more information about Facebook’s privacy controls and how... Continue reading »
by Allison Schiff // February 1st, 2021 //
»
SKAdNetwork is entering its final form, though details are scant.
Despite Two Upcoming Features, SKAdNetwork Is Still Designed To Be Limited

SKAdNetwork is entering its final form, though details are scant. Apple recently updated its page dedicated to user privacy and data use to reflect its plan to add support for view-through attribution for video, audio and interactive ads in apps by “early spring” 2021. Apple will tie these attribution capabilities to creative measurement, so developers... Continue reading »
by Allison Schiff // January 29th, 2021 //
»
Tim Cook, CEO, Apple
Apple Says IDFA Changes Will Go Live ‘In Early Spring’ As Tim Cook Denounces The ‘Data Industrial Complex’

Developers, mark your calendars for, eh, “early spring.” That’s when Apple will start requiring apps and advertisers to get permission before they can use the IDFA for tracking and ad targeting. After leaving developers on tenterhooks for months, Apple finally shared its broad timeline for AppTrackingTransparenency (ATT) implementation in a blog post on Thursday, which... Continue reading »
by Allison Schiff // January 28th, 2021 //
»
 

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