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»Android

IBM Sets Its Sights On Cookieless Retargeting

When people decline tracking cookies or use already-cookieless browsers, such as Safari and Firefox, it can prevent brands from reaching potential customers who may be interested in seeing their ads. “Cookie blocking is completely understandable, and I support everybody’s right to make those choices,” said Richard Brandolino, IBM’s global media channels and ad tech lead.… Continue reading »
by Anthony Vargas // August 8th, 2022 //
»
Who Won The Big Game?; Who Lost The Olympics?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scoring The Super Bowl Viewers watching Super Bowl commercials on Sunday were three times more likely to look up those advertisers online compared to everyday primetime TV, according to search data released Monday morning by EDO.  Guess that’s something, considering it costs around $7… Continue reading »
by AdExchanger // February 15th, 2022 //
»
Disney Intros Its Own Clean Room; VideoAmp Cleans Up With $275M Round

Squeaky Clean The Disney Advertising Sales group just launched its own data clean room, with assists from the first-party data service providers Snowflake, Habu and InfoSum. It’s no coincidence that earlier this week Snowflake unveiled its Media Data Cloud, a platform to combine first-party data sets for advertising and analytics with Disney and Habu as… Continue reading »
by AdExchanger // October 22nd, 2021 //
»
Android Inches Closer To ATT; DoorDash Intros Restaurant Ads

AndroidTrackingTransparency For smartphone owners with Android 12 or higher, Google has created a new location data option that allows users to share “approximate location data” that’s accurate to within a mile or so, unlike the granular targeting data often in use by mapping or directions apps. This means app developers can request permission for some… Continue reading »
by AdExchanger // October 13th, 2021 //
»
The CDP Wars Get Bigger; All Eyes Are On Android’s EU Appeal

Begun, The CDP Wars Have The CDP startup mParticle raised $150 million, bringing its total fundraising to $272 million. mParticle is valued at $800 million, Business Insider reports. The valuation is a smidge short of the billion-dollar club – an arbitrary benchmark, though the CDPs Amperity, Tealium and Segment all recently reached unicorn status. mParticle… Continue reading »
by AdExchanger // October 6th, 2021 //
»
Another Antitrust Suit Filed; Streaming Commerce Startup Funded

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The States vs. Android Three dozen state attorneys general filed an antitrust lawsuit against Google, targeting the company’s Play Store policies and dominance in app distribution. Google has made concessions to Android developers. Earlier this year, Google cut its commission on in-app sales from… Continue reading »
by AdExchanger // July 9th, 2021 //
»
TikTok Spurs Sales; Google’s Ad-Friendly Android Gets A Boost

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Made Me Buy It Here are some products that are flying out of stock in American stores: “A mysterious cleaning paste called The Pink Stuff, a specific pair of Aerie leggings and a different pair of Zara jeans, Isle of Paradise tanning spray,… Continue reading »
by AdExchanger // July 7th, 2021 //
»
BuzzFeed Goes Public And Acquires Complex; Microsoft Bringing Android Apps To Windows

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buzz Words Talk about a potential media juggernaut. BuzzFeed announced Thursday that it has acquired Complex Networks and went public via a special purpose acquisition corporation (SPAC). Read the release. BuzzFeed’s merger with Complex, a style, culture and music publisher, is part of a… Continue reading »
by AdExchanger // June 25th, 2021 //
»
The Mobile Phone Anticompetitive Case; FTC’s New Regulator-In-Chief Is Lina Khan

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Deep Dive Big Tech is really under the microscope these days, in the US and across the pond in the EU and UK, over alleged anticompetitive practices. So, what’s the latest beef? The UK’s Competition and Markets Authority (CMA) watchdog group said it will… Continue reading »
by AdExchanger // June 16th, 2021 //
»
A Chinese Competitor To Android And Apple Operating Systems; CTV’s Identity Challenge

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Harmonization Chinese tech companies are looking to create their own alternatives to Google’s Android and Apple’s iOS operating systems, which dominate the mobile market. On Wednesday, Huawei launched its own self-developed operating system – HarmonyOS – across a slew of devices, including smartphones. The… Continue reading »
by AdExchanger // June 3rd, 2021 //
»
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