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»cord cutting

EMarketer: TV Ad Spend Had Its Last Year Of Growth In 2018

Snip, snip, whoosh. Hear that? It’s the sound of cords being cut followed by an inexorable decline in TV ad spending. The share of TV ad spend in the United States is set to drop below 30% of total ad spending for the first time this year, according to eMarketer research released on Wednesday. By... Continue reading »
by Allison Schiff // November 13th, 2019 //
»
FTC Back To Full Power; Splitsville For Kantar And WPP?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FTC OK Go The Federal Trade Commission is finally at full power. More than a year into Trump’s presidency, the Senate voted Thursday to confirm a full new slate of commissioners: three Republicans and two Democrats. It was in the nick of time. Acting... Continue reading »
by AdExchanger // April 30th, 2018 //
»
Measurement Contradictions Cloud The Cord-Cutting Picture

Consumers are subscribing to more streaming video-on-demand services these days, but “cord cutting” may not be as rampant as some would lead you to believe. Because cable networks measure audience viewership differently than certain Nielsen metrics, the contrast tends to create an apples-to-oranges scenario when tracking overall viewership. That’s why TV networks defend the claim... Continue reading »
by Kelly Liyakasa // September 1st, 2016 //
»
Former Admeld CTO Sets His Sights On Streaming Video With MightyTV Launch

You know how sometimes you just want to watch a movie without having to log in and scan the catalogs of every streaming video portal? Enter MightyTV, which came out of beta on Wednesday. The startup, from Admeld founder and former CTO Brian Adams, is a free discovery app for iOS that allows users to... Continue reading »
by Allison Schiff // April 13th, 2016 //
»
Cord Cutting Is Not A Global Phenomenon, Says German TV Giant

For German TV provider ProSieben, programmatic video and original content are among its top investment priorities. In acquiring programmatic video platform Smartstream.tv last Wednesday, and by purchasing a majority stake in YouTube multichannel network Collective Digital Studio in early July, ProSieben joins European media giant like RTL Group and Sky, which are also testing North... Continue reading »
by Kelly Liyakasa // August 3rd, 2015 //
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