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»Advertising IDs

Chris Farm, CEO & co-founder, Tenjin
The Android Privacy Changes Set To Hit Advertisers Sooner Than You Think

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Farm, CEO and co-founder of Tenjin. UPDATED 3/29/22: Since this article was published, Google has delayed the Advertising ID requirement related to non-updated app users. Prior to this update,… Continue reading »
by AdExchanger Guest Columnist // March 15th, 2022 //
»
The CNIL Hits Google On Consent (Again); Will Ad Tech Rivals Ever Be Unified?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ka-Thunk Goes The CNIL The CNIL, the French data protection authority, fined Google $170 million and Facebook $68 million because they don’t make it as easy to reject cookies as it is to accept them. It takes multiple clicks to decline cookies – and… Continue reading »
by AdExchanger // January 10th, 2022 //
»
Earnings Roundup: How Ad Tech And Digital Giants Are Responding To ID Losses

The past few months have been wild for online advertising. Apple has implemented its AppTrackingTransparency (ATT) framework, and Google announced it would delay the phase-out of third-party cookies in Chrome. A tumultuous ride to be sure. What will be the real impact of these moves on ad tech? AdExchanger examined the Q2 earnings reports of… Continue reading »
by James Hercher // August 19th, 2021 //
»
Google is making it more difficult for advertisers to track users on Android – but, unlike Apple, it’s not going for the nuclear option. At least not yet.
Google’s LAT-Like Update On Android Augers Bigger Privacy Moves To Come

Google is making it more difficult for advertisers to track users on Android – but, unlike Apple, it’s not going for the nuclear option. At least not yet. On Tuesday, Google alerted developers about its plan to completely obfuscate the Android advertising ID of users that choose to opt out of tracking and personalized advertising. Today,… Continue reading »
by Allison Schiff // June 4th, 2021 //
»
Google Tightens ‘Limit Ad Tracking’ Policies For Android Ad ID

Google will zero out the Android Advertising ID – literally – when users have opted out of personalized advertising starting later this year. The company notified mobile developers Thursday about the switch. Currently, users who have opted out of tracking and personalized advertising are still tagged by the Advertising ID when they open an app,… Continue reading »
by James Hercher // June 2nd, 2021 //
»
Alex Bauer, head of product marketing, Branch
Going Behind The Scenes On CAID, The Chinese IDFA Workaround Causing Such A Headache For Apple

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Bauer, head of product marketing at Branch. Less than a month ago, on March 15, the Financial Times broke a remarkable story. A state-backed consortium known as the China… Continue reading »
by AdExchanger Guest Columnist // April 6th, 2021 //
»
PubMatic Sees Early Returns With The Trade Desk’s Unified ID, But Can We All Just Get Along?

In the race to be the open internet’s default cookie-based advertising ID, The Trade Desk has jumped out to an early head start. The Trade Desk has allowed other ad tech companies to freely sync with its cookie pool for years, and last year it fully commercialized that product with the launch of the unified… Continue reading »
by James Hercher // August 13th, 2019 //
»
 

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