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»Advertising IDs

PubMatic Sees Early Returns With The Trade Desk’s Unified ID, But Can We All Just Get Along?

In the race to be the open internet’s default cookie-based advertising ID, The Trade Desk has jumped out to an early head start. The Trade Desk has allowed other ad tech companies to freely sync with its cookie pool for years, and last year it fully commercialized that product with the launch of the unified... Continue reading »
by James Hercher // August 13th, 2019 //
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