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»demand-side plaform

Will Apple Be The New Ad Tech Challenger?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. A recent job listing for a “Senior Product Manager, Demand Side Platform – Ad Platforms” has created many headlines and sparked wild discussions among industry observers: Is Apple secretly making a big move into ad… Continue reading »
by AdExchanger Guest Columnist // August 5th, 2022 //
»
Comic: The Other Shoe (Apple edition)
Why Would Apple’s ‘iDSP’ Succeed When iAd Failed?

The details are still sketchy, but it looks like Apple plans on launching a demand-side platform of its own. Digiday’s Ronan Shields broke the news on Wednesday. According to a late July job posting on its career website, Apple is seeking a senior product manager with experience building a mobile demand-side platform and optimizing mobile… Continue reading »
by Allison Schiff // August 4th, 2022 //
»
Singaporean telco SingTel finally sold mobile-focused marketing platform Amobee to Tremor International for $239 million.
Singtel Offloads Amobee To Tremor For $239 Million (Nearly $100 Million Less Than It Paid For Amobee In 2012)

The ill-fated (and relatively brief) love affair between telcos and ad tech really is over. On Monday, Singaporean telco Singtel finally sold mobile-focused marketing platform Amobee to Tremor International for $239 million. The transaction is expected to close in the third quarter. (Read the release.) Tremor went public in June 2021. Its stock, which is… Continue reading »
by Allison Schiff // July 25th, 2022 //
»
Machine Zone Shuts Down Its DSP, Lays Off 125 Employees, Including Media Buyers

Machine Zone’s (MZ) experiment with homegrown ad tech is over. The gaming company shuttered Cognant, an internal demand-side platform created in 2016 to help MZ’s media buying team plan, create, buy, optimize and measure marketing campaigns. MZ laid off the entire Cognant team in June, as well as around half of its in-house media buyers,… Continue reading »
by Allison Schiff // July 11th, 2018 //
»
DataXu Hopes To Ride The Self-Serve Wave

Demand-side platforms are getting snapped up left and right. But DataXu, one of the remaining indies, is planning to stay that way. And it’s hitching its wagon to the in-housing trend. “There’s a lot of interest in having greater transparency and control over programmatic technology,” said Mike Baker, CEO and co-founder of DataXu, which released… Continue reading »
by Allison Schiff // March 22nd, 2017 //
»
Not Every Demand-Side Platform (DSP) Is Created Equal: What Is A True DSP?

“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Nat Turner, CEO, at Invite Media. If you asked a group of people in the display industry to pick the biggest theme for display in 2010, I… Continue reading »
by Ad Traders // February 7th, 2010 //
»
 

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