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»demand-side plaform

Machine Zone Shuts Down Its DSP, Lays Off 125 Employees, Including Media Buyers

Machine Zone’s (MZ) experiment with homegrown ad tech is over. The gaming company shuttered Cognant, an internal demand-side platform created in 2016 to help MZ’s media buying team plan, create, buy, optimize and measure marketing campaigns. MZ laid off the entire Cognant team in June, as well as around half of its in-house media buyers,... Continue reading »
by Allison Schiff // July 11th, 2018 //
»
DataXu Hopes To Ride The Self-Serve Wave

Demand-side platforms are getting snapped up left and right. But DataXu, one of the remaining indies, is planning to stay that way. And it’s hitching its wagon to the in-housing trend. “There’s a lot of interest in having greater transparency and control over programmatic technology,” said Mike Baker, CEO and co-founder of DataXu, which released... Continue reading »
by Allison Schiff // March 22nd, 2017 //
»
Not Every Demand-Side Platform (DSP) Is Created Equal: What Is A True DSP?

"Data Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Nat Turner, CEO, at Invite Media. If you asked a group of people in the display industry to pick the biggest theme for display in 2010, I... Continue reading »
by Ad Traders // February 7th, 2010 //
»
 

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