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»iAd

Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School
Will Apple Be The New Ad Tech Challenger?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. A recent job listing for a “Senior Product Manager, Demand Side Platform – Ad Platforms” has created many headlines and sparked wild discussions among industry observers: Is Apple secretly making a big move into ad… Continue reading »
by AdExchanger Guest Columnist // August 5th, 2022 //
»
The Big Story Podcast
The Big Story: Apple’s Epic Battle (And The Ghost Of iAd)

Epic has accused Apple of running a monopoly, and this week the trial concluded. Why should we care over in advertising land? While there have been antitrust cases in Europe for some time, now they’re happening on big tech’s home turf. The District of Colombia filed a case against Amazon this week, and of course… Continue reading »
by Sarah Sluis // May 27th, 2021 //
»
No Data, No Demand: Elegy For iAd

If Apple is indeed shifting its iAd platform to focus on direct deals, as BuzzFeed reported Wednesday, it means its experiment accepting programmatic demand has come to an end after little more than a year. Perhaps it was inevitable. While Rubicon Project, Accordant Media and MediaMath were among iAd’s programmatic partners, not much happened after… Continue reading »
by Sarah Sluis // January 14th, 2016 //
»
Dear Apple: So, You Want To Be A Programmatic Player? Listen Up

While Apple arguably can do whatever it puts its hand to, its recent move to bring programmatic to iAd doesn’t have everyone impressed. JUICE Mobile president and CEO Neil Sweeney didn’t mince words: “They should have done this five years ago.” And that, Sweeney said, begs two related questions. One, Is Apple going to be… Continue reading »
by Allison Schiff // November 26th, 2014 //
»
Apple’s iAd 180: From Custom Deals To An Open Programmatic API

Apple CEO Tim Cook might have called iAd a “very small part” of the company’s business in the past, but Apple is starting to take programmatic seriously and the partners are piling up. Following Wednesday’s announcement of Rubicon partnering with iAd on the demand side, seven more names are officially on the list: Tapsense, The Trade Desk,… Continue reading »
by Allison Schiff // November 21st, 2014 //
»
iAd Starts Selling Programmatically

Apple’s iAd inventory will be available programmatically through open exchanges. Rubicon Project is one of “several advertising technology companies” that will be selling the inventory, according to a press release. MediaMath is among the other partners, according to an AdExchanger source. iAd hasn’t been a star for Apple so far. “This partnership means that Apple… Continue reading »
by Sarah Sluis // November 19th, 2014 //
»
Apple’s iAd Builds Attribution Support, But Lags Behind Facebook

Apple has been slow to improve its offerings around mobile app installs, but it’s showing signs of life. Last week, the company issued its first clear signal that its Identifier for Advertising (IDFA) can be used as an attribution tool. But what about its own mobile ad product, a.k.a. iAd? The company has been more… Continue reading »
by Zach Rodgers // April 15th, 2014 //
»
 

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