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»facebook advertising

Facebook Kills Off Third-Party Data For Targeting

Facebook is going to stop allowing third-party data providers from offering targeting directly on its platform. The move is a direct reaction to the Cambridge Analytica scandal. In the past, advertisers could use a feature called partner categories to supplement the targeting they do on Facebook with data from brokers, such as recent purchases or... Continue reading »
by Allison Schiff // March 28th, 2018 //
»
Uber Relies On Automation To Keep Its Paid Social Strategy Humming

Uber has the pedal to the metal when it comes to paid social automation. The ride-sharing app embeds performance marketing and paid social teams in every region where it does business. Four channel managers on each team make sure campaigns meet their objectives. On Facebook and Instagram, where Uber spends a significant portion of its... Continue reading »
by Allison Schiff // March 9th, 2018 //
»
Taptica Shells Out $17 Million To Acquire Facebook Marketing Partner AreaOne

Mobile numbers are moving up and to the right – and social is along for the ride. Taptica is looking to take advantage of that trend. The mobile DSP announced Tuesday that it would fork over $17 million to acquire programmatic social marketing tech company AreaOne, formerly known as SocialClicks. Both companies maintain their headquarters in... Continue reading »
by Allison Schiff // September 8th, 2015 //
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Merkle|RKG Benchmark Report: Google And Facebook Display In Review

Merkle|RKG’s Digital Marketing Report, released this week, notes strong disparities between the display ad effectiveness and cost of rivals Google and Facebook. In short, Facebook drives conversion rates, but Google is among the cheapest on a CPC basis. Though Google click growth dipped to 0.2% YoY, the Google Display Network (GDN) pulled 11% of all... Continue reading »
by Liz Rowley // April 23rd, 2015 //
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Report Examines Paid Media Performance For Various Facebook 'Post Types'

Advertisers that push paid media with organic content on Facebook are driving measurably higher results than singular social efforts, one report has found. But the success of a campaign can vary greatly by post type. According to new ShopIgniter data released in August, “The 2013 Social Rich Media Benchmark Report” reveals more retailers and brands... Continue reading »
by Kelly Liyakasa // September 23rd, 2013 //
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Facebook Ads: Rewriting The Rules For Performance Marketers

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Walsh, SVP of media at Integrate. In the 2010 film “The Social Network,” Facebook co-founder Eduardo Saverin asks Sean Parker to settle an argument between him and Mark... Continue reading »
by AdExchanger // July 16th, 2013 //
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BarkBox Builds Ecommerce Brand On A Test-and-Learn Strategy

BarkBox, the ecommerce subscription company catering to the canine-loving set, has “some pretty aggressive goals” for 2013, according to its Head of User Acquisition Marketing Rob Schutz. For one, the company wants to double its member base, which sits at 55,000 subscribers today. (Schutz says that if that subscriber-base hits the 1 million mark by... Continue reading »
by Kelly Liyakasa // July 2nd, 2013 //
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As Facebook Evolves Ad Offerings, CPCs And CPMs Drop

As Facebook continues to expand and adapt its advertising offerings, metrics including CPMs, CTRs and CPCs showed inconsistencies in Q1 2013 which are expected to level out as advertising normalizes on the social networking site. Facebook strategic PMD Spruce Media highlighted these changes in its "State of Facebook Advertising Q1 2013," released this week, leading... Continue reading »
by Kimberly Maul // April 29th, 2013 //
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In Test, Facebook Lets Advertisers Target Non-Fans In The News Feed

Facebook is trying out a new ad placement that lets advertisers build the reach of ads in the news feed – the most visible real estate for its sponsored ad units. In what's being called "a very small test," Page owners will be able to promote posts to Facebook users who are not fans of... Continue reading »
by Zach Rodgers // August 14th, 2012 //
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Anointed As Facebook Ad Partner, Kenshoo Explores The Value Of Social

After a few months of preparation, digital marketing tech provider Kenshoo unveiled a number of new tools this week as part of its Kenshoo Enterprise 4.7 software upgrade, including integrated organic and paid search reporting. The Israeli company, which has U.S. operations in San Francisco, New York and Chicago, as well as in China and... Continue reading »
by David Kaplan // July 25th, 2012 //
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