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»video games

Francesco Petruzzelli, CTO, Bidstack
Why Next-Gen Consoles Could Be The Next Big Marketing Opportunity

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Francesco Petruzzelli, CTO of Bidstack. In a year defined by indoor and solo activities, gaming offered entertainment and social connection for millions of people. Now, one of gaming’s most defining... Continue reading »
by AdExchanger // December 28th, 2020 //
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Alexandre Tan, VP of advertising and brand partnerships at Gameloft & Maryline Pellerin, insights director at Vivendi Brand Marketing
Gameloft: ‘Gamers Are Not Just Gamers, They’re Consumers’

Gaming might have an audience of all ages, but if a brand is just going to slap an ad into a game, then it might as well not bother. “If you just want to run a simple media activation, frankly, you don’t need gaming for that – media can run anywhere,” said Alexandre Tan, VP of... Continue reading »
by Allison Schiff // August 19th, 2020 //
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The Gaming Audience Is A Lot More Diverse And Desirable Than You Think

A couple of years ago, Amazon Kindle asked Nativex, one of its app monetization partners, to strike hypercasual game publishers from its media plan. But Nativex demonstrated that the hypercasual audience is primarily female and 25+ with a predilection for e-reading – and that Kindle campaigns have really good conversions when targeting that audience. “We’re... Continue reading »
by Allison Schiff // May 21st, 2020 //
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How Advertisers Are Using Twitch To Reach People Who Hate Ads

If Amazon-owned Twitch reaches its goal this year of – according to Bloomberg – doubling its ad sales revenue to $1 billion, it has quite a lot to offer but a lot it must still do. On the plus side, Twitch, the popular video streaming platform that boasts more than 15 million daily active users,... Continue reading »
by Rae Paoletta // October 23rd, 2018 //
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