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»TV upfronts

The Big Story: Frontline Reporting From The TV And Podcast Upfronts

The NewFronts are old news. Now it’s all about the upfronts, which are old. But don’t forget about the podcast upfronts, which are newer than the NewFronts but named after the TV oldfronts … or upfronts. Moving on, these razzle-dazzle events are called “fronts” because they’re the venues where big-name media companies woo the ad… Continue reading »
by James Hercher // May 26th, 2022 //
»
Streaming Was The Star Of This Year’s Upfronts

If the NewFronts is where buyers flirt with newer media channels and streaming services, the upfronts, which wrapped up this week, is where things start to get serious, as legacy broadcasters showcase their new content in the hopes that advertisers will put a ring on it – but this year, pretty much all of the major programmers had streaming on the brain.
by Alyssa Boyle // May 20th, 2022 //
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Rooting For Nielsen (Really), With VAB CEO Sean Cunningham

Nielsen didn’t have a contingency plan for being unable to service its panel during the pandemic. In some ways, that’s understandable. Most companies weren’t ready for COVID-19. The problem was how Nielsen acted after its undercounting came to light, says Sean Cunningham, president and CEO of the Video Advertising Bureau (VAB), a trade organization that… Continue reading »
by Allison Schiff // May 3rd, 2022 //
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Before Convergent TV Can Take Off, Advertisers Need To See Outcomes

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Spencer Lambert, manager of product and partnership success at datafuelX.  Heading into upfront negotiations prior to the pandemic, there was definitive industry momentum toward business outcomes. On the sell side, players like A+E, Warner and… Continue reading »
by AdExchanger Guest Columnist // April 4th, 2022 //
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Rob Bochicchio Marketsmith
2021 Upfronts: A Defining Year On How Advertisers Approach TV And Video Investments

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Bochicchio, President of Marketsmith. Coming out from last year’s unpredictable upfront season, the rules have completely changed. The playbook is different. The upending of the norms between TV buyers and sellers still hasn’t… Continue reading »
by AdExchanger Guest Columnist // May 13th, 2021 //
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Disney Ad Sales President Rita Ferro Showcases Data And Tech During Virtual Upfront

Television upfronts normally showcase sizzle reels of upcoming shows to guide buyers’ investments. But with programming in flux due to the coronavirus pandemic, Disney’s virtual upfronts turned the sizzle to its initiatives around linear addressability, attribution, programmatic and digital platform unification. “We had more time to talk about our investment in data and technology,” said… Continue reading »
by Sarah Sluis // June 5th, 2020 //
»
Digitally Native Companies Spent $1 Billion To Dominate NBCUniversal’s TV Upfront

Digitally native companies made nearly $1 billion in commitments during this year’s upfront, making them the biggest advertiser category in NBCUniversal’s $7 billion upfront, the company said during its Q2 earnings Thursday. The digitally native category includes the “FAANG” companies (Facebook, Apple, Amazon, Netflix, Google) as well as direct-to-consumer companies like Peloton, NBCU’s CEO Steve… Continue reading »
by Sarah Sluis // July 25th, 2019 //
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Why The 2017 TV Upfronts Could Be A Buyer’s Market

Maureen Bosetti, the chief investment officer for IPG Mediabrands’ Initiative, will discuss dynamics for this year’s upfronts alongside other TV power players at Industry Preview on Jan. 18 in New York City. The 2016 TV upfronts ended with networks posting double-digit CPM increases, but will that momentum carry into 2017? Two key factors could help buyers wield… Continue reading »
by Kelly Liyakasa // December 22nd, 2016 //
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Digital Influences TV Buys As Networks Prep For Converged Upfronts

Advanced audience targeting is taking a seat at this year’s TV upfronts. Sellers are lining their arsenals with new products promising cross-platform reach, partially out of necessity. Viewer attention is fragmenting and advertisers want assurance that if they commit an upfront buy, there will be multiple points of execution. It’s unclear the extent to which buyers… Continue reading »
by Kelly Liyakasa // March 16th, 2015 //
»
A Brief History Of The Upfront

Creating a futures marketplace is easier said than done, but over the years, the TV upfront model has been adopted and refined by parts of the ad industry in a multitude of ways. The latest comes from AOL, which this past week unveiled a plan to hold a “Programmatic Upfront” in September. The AOL event… Continue reading »
by David Kaplan // July 26th, 2013 //
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