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» Alyssa Boyle

Associate Editor

Alyssa Boyle ( alyssa@adexchanger.com ) covers the TV ecosystem from linear to video and connected TV. She also writes about measurement and data privacy. Her journalistic passions stem from a background in language and translation. She received her B.A. in linguistics and Korean studies from Binghamton University in 2020. When she isn’t writing, she’s probably deep in a history novel or busy performing stand-up comedy.

Contact Alyssa

Articles by Alyssa

Top 3 Streaming Pet Peeves – And Why They Really Happen

Something is rotten in the state of CTV. If you’re a fan of streaming, you probably have a few pet peeves that take you out of the zone, like repeat ads or interruptive ad breaks. Nothing ruins a good show more than thinking it’s trying to sell you something. These problems were solved with a... Continue reading »
by Alyssa Boyle // January 20th, 2022 //
»
Precise TV Partners With IRIS.TV To Bring Contextual Targeting To The Big Screen

With the looming threat of privacy crackdowns across the globe – and big platform changes coming – contextual advertising is starting to look pretty good again. And not just on the open web – on TV, too. On Wednesday, Precise TV, a kid-safe contextual advertising platform for YouTube, announced a partnership with video data platform... Continue reading »
by Alyssa Boyle // January 19th, 2022 //
»
Headshot of Brian Lin, SVP of product management and advanced ad sales at Univision
Univision’s Quest For Outcome-Focused Data And Representative Measurement

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Univision doesn’t just want measurement – it wants representative measurement. As a top Spanish-language TV network (now even bigger after a $4.8 billion merger with Televisa), Univision is well aware of the shortfalls of different measurement companies when it comes... Continue reading »
by Alyssa Boyle // January 13th, 2022 //
»
Disruptel Partners With TCL To Bring Contextual Awareness To TV

Usually, when people talk to their TV screen, they don’t expect to get an answer back. Voice assistant and smart TV startup Disruptel is aiming to change that with a contextual awareness product for smart TVs called Smart Screen. The company has been beta testing the software, which answers a viewer’s questions about their programming... Continue reading »
by Alyssa Boyle // January 11th, 2022 //
»
NBCUniversal Built A First-Party Data Platform Stocked With 150 Million IDs

NBCUniversal built a first-party identity platform that includes 50 million households and 150 million individual consumers to bolster its cross-platform targeting. The platform, dubbed NBCUnified, is the backbone of NBC’s One Platform proprietary technology stack that spans the media campaign lifeline, from planning to measurement. Launched at CES Wednesday, the NBCUnified identity spine will officially... Continue reading »
by Alyssa Boyle // January 5th, 2022 //
»
The Future Of CTV: Identity, Engagement And AVOD

Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV. Now, at least one CTV device can be found in over 80% of American homes, and CTV ad budgets are expected to double by 2026, according to GroupM’s most recent industry forecast. But the key to unlocking those... Continue reading »
by Alyssa Boyle // January 4th, 2022 //
»
Nielsen Moves TV Streaming Measurement Into Alpha

Nielsen started alpha tests of its TV measurement system that spans streaming and linear TV. Nielsen ONE will measure the reach, scale and frequency of ad campaigns with deduplicated audiences across platforms. It claims it will be the first company to achieve that goal. Nielsen ONE Alpha uses Nielsen’s ID resolution system, launched last year,... Continue reading »
by Alyssa Boyle // December 21st, 2021 //
»
Samsung Ads Enables Buying Using Brands’ First-Party Data

Samsung Ads is adding to its AVOD toolkit. To provide brands a way to buy media using their own first-party data sets, it set up the Samsung Onboarding Partner Program. Built with data management platform (DMP) partners, the program allows advertisers to plan and activate advanced TV campaigns based on these audience insights. The program is... Continue reading »
by Alyssa Boyle // December 14th, 2021 //
»
GroupM: Digital Advertising Experiencing ‘Fastest Growth In The History Of Advertising’

Digital advertising is on track to grow 31% in 2021, and will likely account for 64.4% of all advertising this year, according to GroupM’s year-end industry growth forecast. As of December, a total industrywide growth rate of 22.5% is expected for the year 2021. “It’s possible that this is the fastest growth in the history... Continue reading »
by Alyssa Boyle // December 6th, 2021 //
»
 

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