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»Alison Levin

With Dataxu, Roku Has Big Ambitions To Launch An OTT Marketplace

Roku’s $150 million purchase of dataxu illustrates the streaming giant’s vision to own and operate an open marketplace for OTT inventory. The deal, announced Tuesday, gives Roku a self-serve buying platform that hooks into both its own and other OTT premium video supply, as well as display and cross-platform media. That positions Roku to operate... Continue reading »
by Alison Weissbrot // October 22nd, 2019 //
»
Roku Takes New OTT Planning Tools To The Upfront

Roku has spent the past few years showing advertisers the incremental reach they can gain by buying over-the-top TV (OTT). On Wednesday, the smart TV operating system launched Activation Insights, an OTT planning tool that helps buyers plan OTT buys by understanding how much budget to shift from linear TV to maximize returns. Brands know... Continue reading »
by Alison Weissbrot // May 22nd, 2019 //
»

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