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»Eric Schmitt

Eric Schmitt, research director, Gartner
Google’s Topics API Raises More Questions Than Answers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Schmitt, research director at Gartner. Amidst fundamental shifts in privacy norms and regulations, Google has introduced Topics. In Alphabet-speak, Topics is a Chrome Privacy Sandbox proposal and “interest-based advertising”… Continue reading »
by AdExchanger Guest Columnist // March 10th, 2022 //
»
French CMP Didomi released an expanded version of its offering that supports consent compliance for connected TV, OTT and smart TVs.
French CMP Didomi Intros A Consent Management Platform For Connected TV

CMP, meet CTV. On Tuesday, French consent management platform Didomi released an expanded version of its offering for the web and mobile apps that supports consent compliance for connected TV, OTT and smart TVs. Didomi’s TV software development kit is also TCF-compliant, meaning that publishers, advertisers and vendors can share consent strings as part of… Continue reading »
by Allison Schiff // March 16th, 2021 //
»
To Navigate Advertising Uncertainty, Marketers Must Aim To Maximize Unduplicated Reach

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Eric Schmitt, senior director analyst at Gartner. Advertising today is filled with uncertainty. Some of the greatest unknowns revolve around consumers’ rapid adoption of streaming video, enabled by Netflix, YouTube, Hulu and Amazon. This… Continue reading »
by AdExchanger // September 23rd, 2019 //
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