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»digitas

How Digitas Is Prepping Clients For The Cookieless Future

Preparing for the end of the cookie isn’t just the job of tech companies building alternate solutions. It’s also the job of the agency. “If you’re not taking advantage of this time, you’re doing yourself a disservice,” said Liane Nadeau, SVP and head of precision media at Digitas. While there’s still 18 months left before... Continue reading »

by Sarah Sluis // June 19th, 2020 //
»
Agencies: Google’s Limitation Of DoubleClick ID Will Raise Garden Walls Even Higher

Google’s decision last Friday to limit portability of the DoubleClick ID outside of Google’s ecosystem was done in the name of consumer privacy. But the change will also stunt advertisers’ ability to do cross-platform reach and frequency measurement – unless they’re using Google’s Ads Data Hub. While agency execs support changes to protect consumer privacy,... Continue reading »

by Alison Weissbrot // May 2nd, 2018 //
»
OTT Audiences Are There – So Why Aren’t Advertisers Buying?

OTT audiences are prevalent and engaged. But while advertisers are buying, they’re not exactly beating down the doors. Watch any premium long-form show on an internet connection and you’ll see the same irrelevant message played so frequently it’ll haunt your dreams. What gives? The main issue is buyer confusion about how to transact on OTT... Continue reading »

by Ryan Joe // February 13th, 2018 //
»
Metadata Will Supercharge Video, But It’s Still Early Days

With the explosion of cross-screen TV, publishers and advertisers are clamoring for better discovery, personalization and cataloging of video content, and metadata is answering that call. Metadata, put simply, adds more context to data. Metadata in video can range from the contents of that video (e.g., colors, products, characters) to the way it’s classified (e.g.,... Continue reading »

by Kelly Liyakasa // December 28th, 2017 //
»
Publicis Struggles With Talent Exodus After VivaKi's Breakup

It's been a year since Publicis Groupe forced a big transition of its programmatic operation that many saw as the future of data-driven agency services: It decentralized its seven-year-old trading desk, VivaKi AOD, and reassigned its employees to new jobs within the holding company's media agencies. Today, its grand experiment is seriously strained by a... Continue reading »

by Zach Rodgers // March 7th, 2016 //
»
Buy-Side Big Shots Debate Trading Desks, Reviews And Rebates

This week at the Cannes Lions festival, Rubicon Project hosted its annual discussion of some of the world's most powerful digital media buyers. This panel has historically comprised the leaders of the four largest holding company trading desks, but this year was different – with senior buyers from IPG, Publicis, Dentsu and Bank of America.... Continue reading »

by Zach Rodgers // June 25th, 2015 //
»
AmEx: We Don’t Agree With Industry Viewability Standards

The divide between publishers and advertisers around viewability sharpened during a Tuesday morning panel “Inside The Mind Of The Advertiser,” hosted by analytics provider Integral Ad Science. This wasn’t much of a surprise considering one panelist was Ari Bluman, GroupM's chief digital investment officer for North America. GroupM has taken a notoriously hardline stance around... Continue reading »

by Ryan Joe // February 24th, 2015 //
»
Videology Adds Context With TriVu Partnership

Videology is working with video analytics provider TriVu Media to weave in additional layers of contextual targeting that will appeal to TV media buyers. "In TV, everyone has always used context to approximate audience," CEO Scott Ferber said. "We're dealing with five decades of that mentality and it's a hard one to break. Plus, everyone's always... Continue reading »

by David Kaplan // September 11th, 2013 //
»
How Appssavvy Is Trying To Fuse 'Native' With Scale

"Native advertising" is a projection of publisher desires to revamp traditional print advertorials. Advertisers, too, like the idea of doing something unique that dovetails with editorial content and looks good across devices without requiring three creative versions. But scalability remains an issue. Ad-tech provider Appssavvy is one of several players looking for ways to combine the... Continue reading »

by David Kaplan // August 26th, 2013 //
»
Online Video Budgets Starting To See TV Spend Says Mindshare CSO Bitterman

GroupM media agency Mindshare announced in early June that former Digitas exec Jordan Bitterman would become the agency's new Chief Strategy Officer for North America. While at Digitas, Bitterman co-founded the Digitas NewFront, which was a pre-cursor to the Digital Content NewFronts industry-wide event held most recently in April and May. In an interview last... Continue reading »

by John Ebbert // July 17th, 2013 //
»
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