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»Vladimir Goldiner

Agencies: Google’s Limitation Of DoubleClick ID Will Raise Garden Walls Even Higher

Google’s decision last Friday to limit portability of the DoubleClick ID outside of Google’s ecosystem was done in the name of consumer privacy. But the change will also stunt advertisers’ ability to do cross-platform reach and frequency measurement – unless they’re using Google’s Ads Data Hub. While agency execs support changes to protect consumer privacy,... Continue reading »
by Alison Weissbrot // May 2nd, 2018 //
»
 

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