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»data science

New Research On Audio Ads; Twitter Lets Publishers Rep Pre-Roll Video Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Listen And Learn Data scientists from Uber, Pandora and Netflix published joint research measuring the impact of audio ads on listeners over a 21-month period. Pandora listeners were broken into nine groups, each with different ad exposure levels over that time. With such a... Continue reading »
by AdExchanger // May 2nd, 2018 //
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Conde Nast Acqui-hires Head Of Data Science

Conde Nast wants to quickly build up its data science practice, so it acquired Lighthouse Datalab on Monday. In so doing, it added three people to its data science team who will enhance the machine-learning and AI capabilities of Spire, its data platform. Lighthouse Datalab founder Sriram Subramanian will serve as head of data science... Continue reading »
by Sarah Sluis // January 24th, 2018 //
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Postmates Relies On Streaming Data To Deliver Positive Experiences On Demand

The growth and product teams at delivery service app Postmates count on the same types of data to do their respective jobs: in-app behavior data, engagement data, location data and campaign data. All those data points, however, have to flow seamlessly for Postmates to balance the needs of its users, merchant partners and 65,000 couriers... Continue reading »
by Allison Schiff // August 14th, 2017 //
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PII: Innocean’s Shamsa Jafri Talks Data Quality And Quality Data Scientists

This is the fifth installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with Nazanin Jazayeri, Andrew Klein, Ella Chinitz and Freddie Liversidge. Before Shamsa Jafri joined Los Angeles-based agency Innocean in February, its data and analytics practice was lacking, restricted to activities like report polling and data... Continue reading »
by Alison Weissbrot // November 18th, 2016 //
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Real World Data Science: How eBay And Placed Put Theory Into Practice

Data science is the backbone of numerous ad-tech firms competing in an increasingly technology-driven environment. Explaining what data scientists do is difficult, however, given that their work is often described as a mix of art and science and varies with each company. AdExchanger asked data scientists from Decide.com, a price research firm acquired by eBay,... Continue reading »
by Judith Aquino // October 10th, 2013 //
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Why Data Science Is Critical To Ad Agencies

There is no doubt that data-driven advertising has transformed the marketing landscape. Traditional advertising agencies are fighting a steep battle against data-heavy enterprises like Google and Facebook as well as more nimble startups. Roundarch Isobar — an Aegis Media-owned digital marketing agency — is striving to embrace big data and mobile advertising. Its clients include... Continue reading »
by Judith Aquino // October 4th, 2013 //
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Colleges, Ad Firms Hustle To Fill Talent Void In Data Science

Data scientists are fueling the growth of the ad-tech industry, as well as many other industries. Straddling art and science, data science requires a solid understanding of machine learning, computing and algorithms, in addition to strong problem-solving and communication skills. The other thing about data scientists: There's not enough of them. In order to meet... Continue reading »
by Judith Aquino // August 27th, 2013 //
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When Competitors Choose The Same Agency

At last week's Merkle client summit, marketing chieftains from Geico and Travelers were present. [Record scratch here.] Wait a second - an agency has two ultra-competitve clients on its roster?  Yes, it’s true. As Merkle CEO David Williams readily admitted to AdExchanger last week, the competitive nature of clients does create sensitivity around the data... Continue reading »
by John Ebbert // June 17th, 2013 //
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