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»third-party cookies

Nancy Smith Analytic Partners
3 Ways Marketers Can Future-Proof Their Media Strategies In The Cookieless Landscape

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Smith, President and CEO of Analytic Partners. While Google’s delayed plan to end the third-party cookie gives advertisers a sense of relief, data deprecation will still continue. The Google... Continue reading »
by AdExchanger Guest Columnist // July 26th, 2021 //
»
Comic: Cookie Doctor

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // July 23rd, 2021 //
»
The Big Story: Identity Preppers

What your colleagues and competitors think of digital advertising’s cookieless future was revealed in AdExchanger’s latest research report on identity. On this week’s episode, we delve into the juiciest bits and key insights from the report, which is available in full to our paid members. For example: Even as the industry pins its hopes on... Continue reading »
by Sarah Sluis // July 15th, 2021 //
»
Gartner’s Ad Spend Survey At Odds With Agency Consensus; Captify Finds A Buyer

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Boom Or Bust?  New forecasts from Dentsu, WARC and others indicate the ad business is in for a boom year in 2021. GroupM projects the US ad market to grow by 15%, and global growth forecasts range from 6.4% (Magna) up to 10.4% (Dentsu).... Continue reading »
by Tony Rifilato // July 15th, 2021 //
»
AdExchanger Research: The Ad Industry Grapples With Angst – And Feels Some Hope – As The Privacy And Identity Landscape Shifts Underfoot

AdExchanger’s 2021 Identity Special Report takes the pulse of leading digital marketing executives on identity, privacy and the end of third-party cookies.  Here’s a snippet: The digital marketing industry is experiencing a period of transformational change. Third-party cookies, already blocked by default on Safari and Firefox, are being phased out by Chrome, the world’s most... Continue reading »
by Sarah Sluis // July 12th, 2021 //
»
Ranker One Step Ahead Of A Cookieless Future With First-Party Data

"The Sell Sider" is a column written by the sell side of the digital media community. Google announced last week that it was delaying the phaseout of third-party cookies by nearly two years. But instead of dragging their feet to prepare for the inevitable, there’s another reason why advertisers should move away from third-party cookies... Continue reading »
by Tony Rifilato // July 2nd, 2021 //
»
Comic: Cookiepocalypse Bunker

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // July 2nd, 2021 //
»
The Big Story: The Winners And Losers Of The Cookie Delay

When Google delayed the end of third-party cookies, ad tech’s first reaction was “stunned silence,” said Matt Barash, SVP of global publishing and platform partnerships at Zeotap and a self-described “ad tech socialite.” For this week’s episode, we talk through the fallout of Google’s decision to delay the phaseout of the third-party cookie by nearly... Continue reading »
by Sarah Sluis // July 1st, 2021 //
»
Parsing Google’s Latest Swerve On Third-Party Cookies, With Liane Nadeau

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. While many have expressed relief at Google’s decision to delay the expiration date for third-party cookies, the good news comes with a tinge of frustration for advertisers and agencies who had moved aggressively to alternative IDs. In addition... Continue reading »
by Zach Rodgers // July 1st, 2021 //
»
Sara Badler
4 Questions Publishers Seeking Identity Partners Need To Ask

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by  Sara Badler, SVP of advertising and partnerships at Dotdash. Digital identity has to remain key to any innovative publisher's strategy. But as we approach the post-cookie era (even if it happens later than originally planned),... Continue reading »
by AdExchanger Guest Columnist // June 30th, 2021 //
»
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