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»third-party cookies

The Big Story Podcast
The Big Story: The Lingering Third-Party Cookie

You could argue third-party cookies are already stale – but they just won’t go away. Google just extended their expiration date for another year to the end of 2024. The optimist’s take (glass of milk half full): Privacy Sandbox proposals will have more time to develop. Trials with millions of browser users will start this year,… Continue reading »

by Sarah Sluis // July 28th, 2022 //
»
The Big Story Podcast
The Big Story: It’s A Party (First And Third)

Google filed its first progress report to the UK’s antitrust regulator this week on its plans to replace third-party cookies in Chrome with APIs from the Privacy Sandbox. But the report makes it clear how much work still needs to be done before third-party cookies can be removed, a decision the CMA must approve. “They’re… Continue reading »

by Sarah Sluis // June 3rd, 2022 //
»
AdExplainer first version
AdExplainer: What Is First-Party Data?

You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. But what exactly is first-party data? How does it differ from second-party, third-party and zero-party data? And what makes first-party data more suited to a privacy-centric ad experience?

by Anthony Vargas // June 2nd, 2022 //
»
Comic: "So, what was the point?"
AdExplainer: Defining (And Refining) The Meaning Of Cookieless

The word “cookieless” crops up in virtually every conversation about the future of online identity. But what exactly do people mean when they say “cookieless”? Although the definition seems simple enough – the absence of cookies – it lacks the nuance to encompass the true complexity of signal loss. It’s also a misnomer. Defining terms… Continue reading »

by Allison Schiff // May 25th, 2022 //
»
Nancy Marzouk, CEO, MediaWallah
3 Steps For Developing In-House IDs That Are Actually Usable

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, CEO of MediaWallah. Marzouk will be speaking at Programmatic I/O, taking place in Las Vegas from May 23-25. You don’t want to miss it. Click here to register.… Continue reading »

by AdExchanger Guest Columnist // May 13th, 2022 //
»
Criteo has been testing what it refers to as “more privacy-enabled, controllable and reliable signals.”
Criteo’s Q1: Testing Into Cookieless, Knuckling Down On Commerce

Criteo is preparing for the end of third-party cookies. That’s what you do. But third-party cookies aren’t dead yet. “Our ability to attract and retain customers for our clients does not have to rely on third-party operating system signals,” Criteo CEO Megan Clarken told investors earlier this week during the company’s first-quarter earnings call. “However,”… Continue reading »

by Allison Schiff // May 6th, 2022 //
»
Comic: Spring Cleaning

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

by Nate Neal // May 6th, 2022 //
»
Google is moving forward with its solution, called encrypted signals for publishers (ESP), that allows publishers to share encrypted first-party signals, including Unified ID 2.0 identifiers, with buy-side platforms of their choosing via Ad Manager.
Google’s Encrypted Signals Program Just Entered Open Beta, And Here’s What You Need To Know About It

If you haven’t had lunch yet, don’t worry, because here’s a healthy serving of acronym soup. Earlier this month, ESP, not to be confused with PPIDs, entered open beta in GAM, so feel free to rev up your UID2s. In English: Google is moving forward with its solution, called encrypted signals from publishers (ESP), that… Continue reading »

by Allison Schiff // March 23rd, 2022 //
»
Eric Schmitt, research director, Gartner
Google’s Topics API Raises More Questions Than Answers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Schmitt, research director at Gartner. Amidst fundamental shifts in privacy norms and regulations, Google has introduced Topics. In Alphabet-speak, Topics is a Chrome Privacy Sandbox proposal and “interest-based advertising”… Continue reading »

by AdExchanger Guest Columnist // March 10th, 2022 //
»
Comic: Something To Tell Our Grandkids

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

by Nate Neal // February 25th, 2022 //
»
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