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»identity

How Publishers Can Fight The Identity Crisis

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. I am finding that the major issues in our industry are increasingly overlapping with the major issues of our country, and not just when hearing Zuck,... Continue reading »
by AdExchanger // November 8th, 2019 //
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Resolving LiveRamp’s Identity, With CEO Scott Howe

You can subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you get your podcasts. LiveRamp is by far the most widely used platform for first-party data onboarding and identity resolution. This week on the podcast, its gregarious CEO Scott Howe talks about the company’s wild ride – from private concern to... Continue reading »
by Zach Rodgers // October 10th, 2019 //
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Comic: None Shall Pass

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by AdExchanger // June 7th, 2019 //
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LiveRamp Boosts Growth Rate And Data, As It Tries To Nail Online Identity

LiveRamp earned $78.3 million in the second quarter, a 30% increase from $60.2 million in the same period last year, according to its earnings report released Tuesday. The company’s gross profit also grew year over year, from $36.4 million to $40.6 million. LiveRamp is still shaking off the blow from Facebook’s third-party data prohibition. The... Continue reading »
by James Hercher // May 28th, 2019 //
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Can Ad Tech ID-Sharing Succeed If It’s For Attribution, Not For Targeting?

A slew of consortiums, collaborations and integrations have emerged to fill the need for a universal advertising ID, which would help publishers and ad tech companies level the playing field with Google, Facebook, Amazon and other platforms with vast logged-in user data. But those vendor-focused initiatives struggled to gain broad adoption and overcome competitive issues... Continue reading »
by James Hercher // January 25th, 2019 //
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Identity Should Be A Commodity

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Chip Schenck, senior vice president of data and programmatic solutions at Meredith Corp. Identity is the foundation of addressable marketing, and yet it’s being treated as a precious resource. This is because digital identity... Continue reading »
by AdExchanger // August 28th, 2018 //
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Drawbridge Draws $15 Million In Fresh Funding As It Begins A New Chapter

Drawbridge is one of the cross-device OGs, but it’s in the midst of a pivot. The company revealed $15 million in new financing on Monday from existing investors Sequoia, Kleiner Perkins and Northgate. The money, which brings Drawbridge’s total funding to $70 million, will be immediately invested into a product road map focused on non-advertising-related... Continue reading »
by Allison Schiff // August 20th, 2018 //
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The New Rules Of Cross-Device Identity

This article is sponsored by Throtle. As consumers bounce relentlessly across an increasingly wide array of devices and applications, the data trail they leave behind becomes more and more fragmented. And that’s a problem for marketers who are often left wondering: Who’s the person behind the screen – exactly – that we’re talking to? To solve... Continue reading »
by AdExchanger Content Studio // July 30th, 2018 //
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Tapad Is Getting Out Of The Media Services Game

Cross-device provider Tapad is offloading its media business with Brand Networks, a social marketing tech firm that serves large retail brands and enterprise clients. The deal, announced Tuesday, is structured like a partnership rather than an acquisition, said Tapad CEO Sigvart Voss Eriksen. Tapad’s managed media and creative teams will join Brand Networks to help... Continue reading »
by Allison Schiff // January 31st, 2018 //
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Facebook Shares More Audience Data Via Carefully Controlled 'Clean Rooms'

Ask Facebook for access to its data and the official answer is going to be, “Nope.” But under certain circumstances, a limited number of advertisers and agencies are tapping into impression-level Facebook campaign delivery data, AdExchanger has learned. The data-sharing arrangements are euphemistically referred to as “clean rooms.” These clean rooms are safe spaces where... Continue reading »
by Allison Schiff // July 18th, 2017 //
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