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»identity

Confused About Identity? This List of 80 Identity Partners May (Or May Not) Help

The third-party cookie may be going away, 80 identity solutions are vying to fill that void, according to analysis by marketing trade group MMA Global and Prohaska Consulting. Even the savviest CMOs have difficulty keeping up with the different identity reconstruction options, said CEO Greg Stuart. “We are at a neophyte level,” he said. Naming... Continue reading »
by Sarah Sluis // April 12th, 2021 //
»
Comic: The Fine Print

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // April 9th, 2021 //
»
LiveRamp Connects To Google Cloud, Bringing Identity To Customer Journey Mapping

Marketers can build better customer experiences if they can find their customers as they pop up in different parts of their buying journey – visiting the website, buying a product in an Instagram story, viewing an ad or seeking customer support. To enable this visibility, LiveRamp built a native connection into Google Cloud Platform. Previously,... Continue reading »
by Sarah Sluis // April 7th, 2021 //
»
Vista Buys Majority Share In TripleLift; Vivendi Denies Havas-Publicis Merger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vista Acquires TripleLift Stop me if you heard this one: Vista Equity Partners has acquired a majority stake in an ad tech firm. This time, it’s TripleLift. Read the release. Ronan Shields of Adweek claims Vista invested $1.4 billion, and the deal is expected... Continue reading »
by AdExchanger // March 30th, 2021 //
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Advertising Going Back For The Future: The Upside Of A Post-IDFA World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Stringfield, VP and global head of business marketing, measurement and insights at Activision Blizzard Media and Esports. Since Apple’s announcement of iOS 14 dropping support for IDFA, there has... Continue reading »
by AdExchanger Guest Columnist // March 29th, 2021 //
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Email-Based Identifiers Struggle To Communicate Consent; More Ad Tech Companies Poised To SPAC

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We’ll take that as a ‘yes’ The age of email-based identifiers is nigh. But are these cookie replacements actually as transparent about consent as promised? Digiday’s Kate Kaye says mebbe not. “Because many identity technologies, including Unified ID 2.0, use email addresses and other... Continue reading »
by AdExchanger // March 23rd, 2021 //
»
Emerging Identifiers For Digital Advertising: Are Brands Really Prepared?

Advertisers and publishers are bracing for upheaval as two major identifiers commonly used for audience-based targeting are set to go away. But are marketers really prepared for the change? Putting aside the China affair, Apple’s IDFA restrictions could be phased in as soon as this week, while third-party cookies in Chrome will be phased out... Continue reading »
by Tony Rifilato // March 18th, 2021 //
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Why A Unified ID Is Critical To The Open Internet, Journalism, And TV

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Green, CEO at The Trade Desk. There is an index for the equities markets that tracks volatility called the VIX, used by many to gauge fear or stress in the... Continue reading »
by AdExchanger // March 15th, 2021 //
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The Big Story: Unified!

Online identity resolution solutions. Two years ago, they were all ambition – but today, they’re undergoing tests and people are starting to figure out how they work, where they work … and where they don’t. In other words, the ad industry is finally  discussing the practical challenges that these solutions must overcome. The biggest and most... Continue reading »
by Ryan Joe // March 11th, 2021 //
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A Publisher’s Unvarnished Take On The Cookidentity Crisis

“The Sell Sider” is a column written for the sell side and contains fresh ideas on the digital revolution in media.  Today's column is written by Nicole Lesko, SVP of data, ad products and monetization for Meredith. As a publisher, I am exhausted being cornered by every vendor in a murky supply chain and listening to... Continue reading »
by AdExchanger // March 10th, 2021 //
»
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