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»Travis Clinger

How Free Phone Service App TextNow Turned To Alternative IDs After ATT

With mobile device IDs falling by the wayside, it’s harder than ever to monetize in-app ad inventory. The app-based phone service TextNow, which offers free calls and texting subsidized by ads, is especially vulnerable to the ongoing deprecation of mobile device IDs. The company monetizes its offering on any internet-connected device through the use of… Continue reading »
by Anthony Vargas // April 13th, 2022 //
»
Fact: third-party cookies are going away ... perhaps alarmist portmanteaus such as “cookie-apocalypse” and “Chrome-ageddon" aren’t really helpful.
IAB ALM: Google Did A Thing, But That’s Not A Reason To ‘Lose Our Minds’

“Calm down.” That’s Magnite CTO Tom Kershaw’s advice, dished out at the IAB’s virtual Annual Leadership Meeting on Tuesday. “If a single blog post from one company about not supporting something sends us all into a frenzy where we think we’re going to lose our minds – perhaps we’re falling off track,” Kershaw said. That’s… Continue reading »
by Allison Schiff // March 10th, 2021 //
»
Clinger right side
Countdown to Cookieless: Five Criteria to Evaluate Today’s Identity Solutions

This article is sponsored by LiveRamp. After an unprecedented 2020, this year has already seen a series of announcements around the impending end of third-party cookies, restrictions on mobile IDs and potential solutions. As the ad ecosystem evolves rapidly, it’s clear there is an immediate need for identity solutions that restore consumer trust, are durable… Continue reading »
by AdExchanger Content Studio // February 24th, 2021 //
»
 

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