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»Michael Kassan

Podcast: Dishing With Mr. Cannes, Michael Kassan

Michael Kassan was Mr. Cannes even before he sold MediaLink to the festival’s parent company, Ascential. This week, with Cannes Lions 2019 kicking off, Kassan spins tales of Cannes past, present and yet to come. He also talks about the evolution of MediaLink two years after the acquisition. (Spoiler: It’s going well. Kassan just extended... Continue reading »
by Zach Rodgers // June 17th, 2019 //
»
One Month After Dmexco Shakeup, Changes Are Afoot At Cannes

It’s a transformational time for Cannes Lions. After industry leaders this year criticized the festival for becoming too bloated, the company announced a set of changes last month to streamline the event and bring the focus back to creativity. Last Friday, Chairman Terry Savage stepped down after leading the festival for more than three decades.... Continue reading »
by Alison Weissbrot // December 11th, 2017 //
»
This Year, MediaLink Is Part Of The Cannes Machine

The 2017 Cannes Lions festival will be a first for MediaLink – though not in the sense of its presence. After all, the consultancy has been nearly ubiquitous for a number of years, with its sponsorships, the events it hosts like Daily Dose and Tech Talks and its suppers with an invite list full of... Continue reading »
by Ryan Joe // June 16th, 2017 //
»
Questions For MediaLink CEO Michael Kassan And Programmatic Lead Matt Spiegel

MediaLink, long a dabbler in ad tech, has now jumped in with both feet. The strategic advisory firm tapped agency and startup veteran Matt Spiegel to ramp up its consulting work in the marketing technology area. That work will include advising marketers, publishers and tech companies on how to capitalize on the data-driven media automation... Continue reading »
by Zach Rodgers // September 25th, 2014 //
»
 

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