»Chrome

Comic: "Prest-o change-o!"

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...

by Nate Neal // February 7th, 2020 //

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Facebook Is Killing Off Its Web Supply In Audience Network – And Don’t Be Surprised If It All Shuts Down

Facebook said Wednesday it will nix mobile web publishers from Audience Network in order to exclusively focus on apps. Beginning on April 11, Audience Network will no longer fill any ad requests to web and in-stream placements. Facebook warned that campaign performance may fluctuate during the phase-out period. Read Facebook’s post on the change here.... Continue reading »

by Allison Schiff // February 5th, 2020 //

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Randall Rothenberg: The Cookie’s Death Heralds A Better Future For The Web

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Randall Rothenberg, CEO at the Interactive Advertising Bureau (IAB). Last week Google sent shock waves across the industry when it announced it would phase out third-party cookies for Google Chrome... Continue reading »

by AdExchanger // January 24th, 2020 //

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4 Ways The Death Of The Cookie In Chrome Could Affect Marketers

Ad buyers aren’t thrilled about Google Chrome’s decision to phase out third-party cookies, but they’re thankful it’ll take about two years; Safari and Firefox didn’t extend such a courtesy. During that time, most buyers intend to rebuild their targeting and measurement strategies. But Google’s proposed Privacy Sandbox solution is still too theoretical for there to... Continue reading »

by Alison Weissbrot // January 17th, 2020 //

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Comic: Two Years

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...

by Nate Neal // January 17th, 2020 //

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Google, You Finally Really Did It

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. "You finally really did it. You maniacs! You blew it up!" – Charlton Heston, “Planet of the Apes” Personally, I was a skeptic on whether... Continue reading »

by AdExchanger // January 14th, 2020 //

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Google Chrome Will Drop Third-Party Cookies In 2 Years

Third-party cookies – the backbone of programmatic advertising – are not long for this world. Google’s Chrome browser will phase them out in two years, according to a Tuesday blog post. Google Chrome is betting that its Privacy Sandbox – the privacy-preserving API first unveiled in August – will over the next two years build... Continue reading »

by Sarah Sluis // January 14th, 2020 //

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ISPs Worried About Google's Shift To New Standard; Biden Backs Off Online Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rerouting Traffic Google plans to use a new internet protocol (DNS over TLS) to improve security in its Chrome browser, and internet service providers are worried. Specifically, they fear Google’s shift to a new standard could change the competitive landscape in Google’s favor. “They... Continue reading »

by AdExchanger // October 1st, 2019 //

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Google Chrome Dials Up Browser Privacy Protections In Answer To Safari ITP

Google Chrome is increasing its privacy controls for users and will scramble efforts by third parties to identify users via fingerprinting, making it the last major browser to strengthen its privacy protections for users. The changes, formally unveiled during the Google I/O event Tuesday, will roll out in coming months. Chrome will make it easier... Continue reading »

by Sarah Sluis // May 7th, 2019 //

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