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»Chrome

department of justice
DOJ Could Force Google To Divest Chrome; NBCU's Linda Yaccarino Gets A Big Promotion

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What We Talk About When We Talk About Breakups We’ve all speculated about what a Google breakup might look like. A divestment of its display ads business? Shearing off YouTube? Maybe – or it could be farewell for Google’s browser. According to three anonymous sources who spoke... Continue reading »
by AdExchanger // October 13th, 2020 //
»
Third-Party Cookie Ban Could Bolster Antitrust Case Against Google; Agency Employees Are Super Stressed

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump Okays TikTok-Oracle Deal Looks like TikTok will stay operational in the United States. On Saturday, President Donald Trump said he supported a deal in principle between TikTok and Oracle, Reuters reported. Under the deal, TikTok will be based in the United States - “possibly in... Continue reading »
by AdExchanger // September 21st, 2020 //
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chrome heavy ad interventions
Google’s Heavy Ads Intervention Is Coming

Google has said it will release a default setting to block advertisements that violate its heavy ad intervention policy by the end of August. Sources tell AdExchanger those new policies coincide with the release of Chrome 85, which is scheduled for Tuesday. Google declined to confirm exactly when the ad intervention changes will go live,... Continue reading »
by Alison Weissbrot // August 25th, 2020 //
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The Big Story: Cookies And Creamed

This week saw a big flex from LiveRamp, which a few days ago reported its first profitable quarter since it spun off from Acxiom. All very cool, especially when you consider that this measured success happened during a global pandemic when the rest of the digital advertising community – and, really, the rest of the... Continue reading »
by Ryan Joe // August 13th, 2020 //
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W3C Ad Tech Members Panicked About Slow Progress For Third-Party Cookie Alternative

When Google Chrome announced in January that third-party cookies would be phased out in two years, senior ad tech leaders joined the W3C – the group that creates common standards for web browsers – to find ways for browsers to support advertising use cases such as targeting, attribution and frequency capping. Now six months have... Continue reading »
by Sarah Sluis // July 6th, 2020 //
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Chrome To Block Data-Greedy Ads – As More Control Moves To Browser Software

Chrome said Thursday that it will start limiting the data and computing resources a display ad can use before the ad will be considered abusive and is blocked. Chrome product manager Marshall Vale wrote in a blog post that the decision will “save our users batteries and data plans.” Read the post. This announcement targets... Continue reading »
by James Hercher // May 14th, 2020 //
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Criteo’s SPARROW Proposal Marks Ad Tech’s Venture Into Privacy Sandboxes And W3C

Hear the birds chirping? No, not those birds. On Monday, the Worldwide Web Consortium (W3C) working group for digital advertising standards had its first call where it discussed a new privacy proposal by Criteo called SPARROW (Secure Private Advertising Remotely Run On Webserver), according to three sources who participated. The SPARROW proposal is a response... Continue reading »
by James Hercher // May 14th, 2020 //
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Comic: "Prest-o change-o!"

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // February 7th, 2020 //
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Facebook Is Killing Off Its Web Supply In Audience Network – And Don’t Be Surprised If It All Shuts Down

Facebook said Wednesday it will nix mobile web publishers from Audience Network in order to exclusively focus on apps. Beginning on April 11, Audience Network will no longer fill any ad requests to web and in-stream placements. Facebook warned that campaign performance may fluctuate during the phase-out period. Read Facebook’s post on the change here.... Continue reading »
by Allison Schiff // February 5th, 2020 //
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Randall Rothenberg: The Cookie’s Death Heralds A Better Future For The Web

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Randall Rothenberg, CEO at the Interactive Advertising Bureau (IAB). Last week Google sent shock waves across the industry when it announced it would phase out third-party cookies for Google Chrome... Continue reading »
by AdExchanger // January 24th, 2020 //
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