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»Chrome

4 Ways The Death Of The Cookie In Chrome Could Affect Marketers

Ad buyers aren’t thrilled about Google Chrome’s decision to phase out third-party cookies, but they’re thankful it’ll take about two years; Safari and Firefox didn’t extend such a courtesy. During that time, most buyers intend to rebuild their targeting and measurement strategies. But Google’s proposed Privacy Sandbox solution is still too theoretical for there to... Continue reading »
by Alison Weissbrot // January 17th, 2020 //
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Comic: Two Years

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...  
by Nate Neal // January 17th, 2020 //
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Google, You Finally Really Did It

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. "You finally really did it. You maniacs! You blew it up!" – Charlton Heston, “Planet of the Apes” Personally, I was a skeptic on whether... Continue reading »
by AdExchanger // January 14th, 2020 //
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Google Chrome Will Drop Third-Party Cookies In 2 Years

Third-party cookies – the backbone of programmatic advertising – are not long for this world. Google’s Chrome browser will phase them out in two years, according to a Tuesday blog post. Google Chrome is betting that its Privacy Sandbox – the privacy-preserving API first unveiled in August – will over the next two years build... Continue reading »
by Sarah Sluis // January 14th, 2020 //
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ISPs Worried About Google's Shift To New Standard; Biden Backs Off Online Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rerouting Traffic Google plans to use a new internet protocol (DNS over TLS) to improve security in its Chrome browser, and internet service providers are worried. Specifically, they fear Google’s shift to a new standard could change the competitive landscape in Google’s favor. “They... Continue reading »
by AdExchanger // October 1st, 2019 //
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Google Chrome Dials Up Browser Privacy Protections In Answer To Safari ITP

Google Chrome is increasing its privacy controls for users and will scramble efforts by third parties to identify users via fingerprinting, making it the last major browser to strengthen its privacy protections for users. The changes, formally unveiled during the Google I/O event Tuesday, will roll out in coming months. Chrome will make it easier... Continue reading »
by Sarah Sluis // May 7th, 2019 //
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Comic: Cookie Crisis

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by AdExchanger // April 5th, 2019 //
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Day One: Chrome Switches On Its Ad Blocker

There’s no love for annoying ads on Chrome this Valentine’s Day. Google will release a new version of its browser on Thursday with a built-in ad blocker. Here’s how it works. Chrome will now block all ads on sites that don’t adhere to the ad quality standards set by the Coalition for Better Ads, an... Continue reading »
by Allison Schiff // February 14th, 2018 //
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Pubs, Ad Tech Firms Batten Hatches As Chrome Ad Blocking Deadline Nears

Google will turn on its built-in Chrome ad blocker on Feb. 15, meaning ad tech companies must hustle to get their products in compliance as publishers fear lost revenue. Beginning that day, Chrome will begin auto-blocking ad formats that obstruct access to content. Chrome has more than 62% of the mobile browser market share and... Continue reading »
by Allison Schiff // February 7th, 2018 //
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Google’s Buy-Side Boss: ‘There Are Issues Preventing Us From Growing As An Industry’

Brad Bender will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York. Google’s rallying cry for 2018? Better and possibly fewer ads. While that theory may seem counterintuitive for a company whose revenues come almost exclusively from advertising, rethinking the ad experience may mean recutting standard formats or reducing... Continue reading »
by Kelly Liyakasa // January 9th, 2018 //
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