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»Whole Foods

The Purchase Data Playbook For Marketers

While tapping into purchases helps advertisers close the loop around the actual conversion, the use cases for purchase data have evolved far beyond measurement. The use of transactional data is maturing in media activation, as is the ability to commingle it with other data sources like behavioral, location and even panels in channels like addressable... Continue reading »

by Kelly Liyakasa // November 13th, 2017 //
»
Major Amazon And Wal-Mart Acquisitions Could Mark A Retail Turning Point

The convergence of retail and ecommerce accelerated with a blockbuster Friday when it was announced that Amazon would buy Whole Foods for $13.7 billion and Wal-Mart is snapping up ecommerce men’s clothing company Bonobos for $310 million. The market response to the deals was clear, particularly to Amazon’s 11-digit investment in a brick-and-mortar footprint. The... Continue reading »

by James Hercher // June 16th, 2017 //
»
 

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