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»new york times

New York Times Will Pull Programmatic Ads From Mobile App Next Year

The New York Times is removing open marketplace programmatic ads from its mobile app starting in January 2020, because their slow loading times detract from the user experience. The decision will result in a single-digit millions loss of revenue. “We believe that this will be more than made up by gains in engagement and a... Continue reading »
by Sarah Sluis // November 6th, 2019 //
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Instagram Scrambles In Wake Of Data-Scraping Report; Amazon Formalizes Marketing Partner Program

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under The Hood Facebook is reviewing all of its 600-plus marketing partners after a Business Insider report revealed some were scraping data and storing passwords on Instagram without consent. The move shows that Instagram, which has been largely shielded from the public backlash over... Continue reading »
by AdExchanger // August 26th, 2019 //
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NYT, Axios: Filter Out ‘The Crap’ – People Do Still Care About Content

The digital advertising business ain’t easy – just ask any traditional publisher. But there are bright spots. The New York Times had its best year last year for ad revenue – $709 million – in the roughly 15 years since print writ large really started to suffer, said NYT COO and EVP Meredith Kopit Levien, speaking Tuesday at... Continue reading »
by Allison Schiff // May 15th, 2019 //
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For Nimbler Ad Targeting, Meet ‘Alice,’ NYT’s Ad Library Service

In the past year, advertisers on The New York Times have bought ads with increasingly sophisticated targeting parameters, such as “adventurous” content, stories about to go viral or brand-safety keywords. To make that in-depth content targeting possible, the Times built its own ad tech – Alice, shorthand for ad library service – a year ago.... Continue reading »
by Sarah Sluis // December 19th, 2018 //
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Verizon's Oath Looks To Non-Advertising Revenue; Apple Lax On App Enforcement?

Shorting Ads Verizon is inching away from the grand advertising ambitions it once had for Oath. The ad unit has a new chief, Guru Gowrappan, following Tim Armstrong’s departure in September, and Verizon CEO Hans Vestberg, who took over in August, is more interested in network infrastructure than media. And after failing to meet ad... Continue reading »
by AdExchanger // December 3rd, 2018 //
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AT&T Closes AppNexus Acquisition; Facebook Restores Crimson Hexagon Data Access

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retired, But Not Resting Justice Department appeal or not, AT&T is full steam ahead with its advertising platform plans. AT&T’s advertising and analytics group, run by Brian Lesser, officially closed its acquisition of AppNexus on Wednesday. Brian O’Kelley, co-founder and CEO of AppNexus, will... Continue reading »
by AdExchanger // August 16th, 2018 //
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Digital Ad Revenue Down At NYT; Stories Could Be Insta's Golden Goose

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Subs Up, Ads Down Digital ad revenue at The New York Times has declined 7.5% in Q2 from the year before. The paper said its “Trump Bump” last year inflated results, and it accounts for the decline in ad revenue. Readership grew, however, and... Continue reading »
by AdExchanger // August 9th, 2018 //
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The New York Times Touts TV And Voice In NewFront Pitch

The New York Times is eyeing inroads into TV and emerging channels such as voice search to confront the new realities of the news business. “Publishers who’ve relied too heavily on social platforms and display advertising are in flux, but we built a billion-dollar consumer business with 3.6 million subscribers across digital and print,” New... Continue reading »
by Kelly Liyakasa // April 30th, 2018 //
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Digital Advertising And Subscriptions Spur New York Times’ 2017 Revenue Growth

The New York Times is making good on its goal to rev digital subscription revenue, but not at the expense of its other key growth driver: digital advertising. The Times’ total subscription revenue surpassed $1 billion in 2017 as the company added 157,000 net new, digital-only subscriptions in Q4, it announced during its Q4 earnings... Continue reading »
by Kelly Liyakasa // February 8th, 2018 //
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Wirecutter Plots Its Affiliate Future Under The Wing Of NYT Parent Company

The New York Times acquired Wirecutter last year because its Consumer Reports-like product coverage mirrored the Times’ aspirations to expand into service journalism. “The Wirecutter was doing what the Times would have done if we were to start from scratch,” said David Perpich, Wirecutter’s president and general manager. Buying Wirecutter helped the Times diversify its... Continue reading »
by Sarah Sluis // December 21st, 2017 //
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