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»new york times

New York Times first-party data
First-Party Data Delivers 20% Of New York Times’ Digital Ad Revenue

Digital ads that use The New York Times’ first-party data accounted more than 20% of the Times’ core ad revenue in Q4 of 2020. The year before, revenue from ads with first-party data totaled just 7%. Overall, digital ad revenue fell 2% from the year before, to $90.1 million. Q4 revenue overall rose .2% to... Continue reading »
by Sarah Sluis // February 4th, 2021 //
»
Prog.IO Digital: P&G’s Media Strategy, NYT Reconciles Subscriptions With Ads – And How To Build A CDP

Day Four of AdExchanger’s Programmatic.IO Digital conference brought the goods with perspectives from up and down the supply chain. There was insight into P&G’s media spending strategy, a deep dive on how The New York Times reconciles ad sales with the buildout of a team, a knowledge drop on how identity infrastructure works – and... Continue reading »
by Ryan Joe // October 16th, 2020 //
»
As Advertising Plummets In Q2, NYT’s Total Digital Revenue Exceeds Print

The pandemic has made The New York Times even less reliant on advertising than it was before. The New York Times added a record 669,000 digital subscriptions in the second quarter as people sought news about the coronavirus pandemic and followed coverage of the protests after the killing of George Floyd. The 8.4% increase in... Continue reading »
by Sarah Sluis // August 5th, 2020 //
»
Podcasting Is Still Hot; Google Drops E-Commerce Processing Fees

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Pod Race Podcasting is a relatively small market, closing in on a $1 billion run rate. But the category is on fire right now. The New York Times scooped up Serial Productions for a reported $50 million this week in a “creative and... Continue reading »
by AdExchanger // July 24th, 2020 //
»
New York Times CEO Merdith Kopit Levien
New York Times Names Meredith Kopit Levien Next CEO

Meredith Kopit Levien will assume the role of CEO and president of The New York Times Sept. 8, the company said Wednesday. She will succeed Mark Thompson, who has served as CEO since 2012. Read the release. “I see a big opportunity to expand journalism’s role in the lives of millions more people around the... Continue reading »
by Sarah Sluis // July 22nd, 2020 //
»
NY Times Is All In On First-Party Data; US Digital Audio Consumption To Decline

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sign Of The Times The New York Times will remove third-party data and build a first-party data market as cookies bite the dust, Axios reports. Starting in July, the Times will offer 45 audience segments based on reader and subscriber data under categories including... Continue reading »
by AdExchanger // May 20th, 2020 //
»
The New York Times Predicts Its Ad Business Will Fall By As Much As 55% In Q2, Despite Record Subs

The coronavirus pandemic is bringing record numbers of people to The New York Times – but advertisers are fleeing due to the economic upheaval caused by the crisis. The worst will come next quarter, when the Times predicts its advertising business will take a 50-55% nosedive. Beyond that, there’s limited visibility. Throughout March, more than... Continue reading »
by Sarah Sluis // May 6th, 2020 //
»
Inside The New York Times’ Ad Business During The Coronavirus Pandemic

The advertising department at The New York Times before the coronavirus pandemic is completely different than the one in motion now. The team is working remotely. In-person meetings and planned live events are out. And the hot topics with clients have completely changed. So The New York Times is trying to be helpful as clients... Continue reading »
by Sarah Sluis // April 7th, 2020 //
»
How Wirecutter Is Equipping People For COVID-19

This month, during the pandemic’s Great Toilet Paper Shortage, Wirecutter’s December review of the best bidet became one of its most popular articles. But it’s not all about bidets. The New York Times-owned site’s overall traffic and readership is up year over year – in some cases more than 50%. Wirecutter’s affiliate program is also... Continue reading »
by Sarah Sluis // March 26th, 2020 //
»
New York Times Shows Growth Everywhere But Advertising

The New York Times posted strong results stemming from digital subscriptions; Facebook licensing revenue; its new TV show, The Weekly; Wirecutter and its Crossword and Cooking apps. But advertising wasn’t a bright spot. Coming off a tough comparison quarter, advertising declined 10.7% year-over-year to $171.3 million. Advertising accounts for one-third of total revenue. Overall Q4... Continue reading »
by Sarah Sluis // February 6th, 2020 //
»
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