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»new york times

NY Times Is All In On First-Party Data; US Digital Audio Consumption To Decline

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sign Of The Times The New York Times will remove third-party data and build a first-party data market as cookies bite the dust, Axios reports. Starting in July, the Times will offer 45 audience segments based on reader and subscriber data under categories including... Continue reading »
by AdExchanger // May 20th, 2020 //
»
The New York Times Predicts Its Ad Business Will Fall By As Much As 55% In Q2, Despite Record Subs

The coronavirus pandemic is bringing record numbers of people to The New York Times – but advertisers are fleeing due to the economic upheaval caused by the crisis. The worst will come next quarter, when the Times predicts its advertising business will take a 50-55% nosedive. Beyond that, there’s limited visibility. Throughout March, more than... Continue reading »
by Sarah Sluis // May 6th, 2020 //
»
Inside The New York Times’ Ad Business During The Coronavirus Pandemic

The advertising department at The New York Times before the coronavirus pandemic is completely different than the one in motion now. The team is working remotely. In-person meetings and planned live events are out. And the hot topics with clients have completely changed. So The New York Times is trying to be helpful as clients... Continue reading »
by Sarah Sluis // April 7th, 2020 //
»
How Wirecutter Is Equipping People For COVID-19

This month, during the pandemic’s Great Toilet Paper Shortage, Wirecutter’s December review of the best bidet became one of its most popular articles. But it’s not all about bidets. The New York Times-owned site’s overall traffic and readership is up year over year – in some cases more than 50%. Wirecutter’s affiliate program is also... Continue reading »
by Sarah Sluis // March 26th, 2020 //
»
New York Times Shows Growth Everywhere But Advertising

The New York Times posted strong results stemming from digital subscriptions; Facebook licensing revenue; its new TV show, The Weekly; Wirecutter and its Crossword and Cooking apps. But advertising wasn’t a bright spot. Coming off a tough comparison quarter, advertising declined 10.7% year-over-year to $171.3 million. Advertising accounts for one-third of total revenue. Overall Q4... Continue reading »
by Sarah Sluis // February 6th, 2020 //
»
Dating Apps Allegedly Shared Personal Info With Ad Companies; More Details On The New Nielsen

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swipe Left On Privacy Dating apps OKCupid, Grindr and Tinder all shared personal information, including location and dating preferences, with marketing and advertising companies, according to the Oslo-based nonprofit the Norwegian Consumer Council. Grindr sent location data, as well as tracking codes linked to... Continue reading »
by AdExchanger // January 15th, 2020 //
»
Influencer Marketing Goes Programmatic; The Times Bans Social Pixels

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Automating Influence Influencer marketing is going programmatic. As marketers work with more micro-influencers, social accounts with smaller followings but specific interests, they need technology to scale. Scores of influencer platforms that promise to do just that have popped up in recent years, as marketers... Continue reading »
by AdExchanger // November 20th, 2019 //
»
New York Times Will Pull Programmatic Ads From Mobile App Next Year

The New York Times is removing open marketplace programmatic ads from its mobile app starting in January 2020, because their slow loading times detract from the user experience. The decision will result in a single-digit millions loss of revenue. “We believe that this will be more than made up by gains in engagement and a... Continue reading »
by Sarah Sluis // November 6th, 2019 //
»
Instagram Scrambles In Wake Of Data-Scraping Report; Amazon Formalizes Marketing Partner Program

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under The Hood Facebook is reviewing all of its 600-plus marketing partners after a Business Insider report revealed some were scraping data and storing passwords on Instagram without consent. The move shows that Instagram, which has been largely shielded from the public backlash over... Continue reading »
by AdExchanger // August 26th, 2019 //
»
NYT, Axios: Filter Out ‘The Crap’ – People Do Still Care About Content

The digital advertising business ain’t easy – just ask any traditional publisher. But there are bright spots. The New York Times had its best year last year for ad revenue – $709 million – in the roughly 15 years since print writ large really started to suffer, said NYT COO and EVP Meredith Kopit Levien, speaking Tuesday at... Continue reading »
by Allison Schiff // May 15th, 2019 //
»
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