Something ostensibly “good” (consumer privacy protection) could also be an antitrust violation. Weird world. Which is why data protection authorities and their antitrust counterparts must collaborate and compare notes.
The platforms taketh away – but sometimes regulators can giveth back. Google is seriously flirting with the idea of reopening YouTube inventory to appease European regulators and Criteo just won its 2019 case against Meta over being booted from the Facebook Marketing Partner program.
Publishers that pack their ad servers with hundreds of thousands of line items can go ahead and clear them out: Google Ad Manager is building a connection to Prebid to better support header bidding
