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»competition

Bombora Sues ZoomInfo For Allegedly Gaining An Unfair Advantage By Breaching CCPA

Can companies use violations of the California Consumer Privacy Act (CCPA) to nail a rival for noncompetitive behavior? We’re gonna find out. B2B intent data company Bombora said Wednesday it is suing its former partner ZoomInfo for gaining an unfair data advantage through, it claims, repeated abuses of the CCPA. Although CCPA enforcement doesn’t begin... Continue reading »

by Allison Schiff // June 11th, 2020 //
»
Pixability Releases Competitive Insights Tool For YouTube

Marketers are spending boatloads on YouTube – to the tune of $15 billion in 2019 ad revenue, which Google shared for the first time last week. But YouTube can be a black box for data, and buyers want more insights to optimize their spend on the platform. “The more [data] we can get upfront about the... Continue reading »

by Allison Schiff // February 12th, 2020 //
»
Privacy Regs Like GDPR Hurt Competition In The Short Term, Study Finds

Privacy regulations have the potential to consolidate market share among large technology platforms. Aka, when publishers reduce the number of ad tech, audience measurement and other web technology vendors they work with, Google and Facebook win, according to new academic research examining the unintended consequences of the General Data Protection Regulation (GDPR). The skittishness with... Continue reading »

by Allison Schiff // October 31st, 2019 //
»
Antitrust Crib Sheet: A Rundown On All Of The Big Tech Probes

Big tech can’t swing a cat these days without hitting an antitrust investigation. Google, Facebook, Amazon and Apple are all facing varying degrees of heat from the Department of Justice, the Federal Trade Commission, state attorneys general across the nation, the House Judiciary Committee and competition authorities around the world. It’s hard to keep track... Continue reading »

by Allison Schiff // September 17th, 2019 //
»
Here’s What The World’s Top Antitrust Enforcers Are Thinking About Right Now

“Break up Big Tech” is a good sound bite for presidential candidates on the stump. But antitrust regulators in the United States and around the world aren’t rushing to sharpen their scalpels just yet. While there’s no denying that companies like Google, Facebook, Amazon, Apple and even Netflix “are extremely strong,” their size in the... Continue reading »

by Allison Schiff // September 13th, 2019 //
»
Competition And Prices For Programmatic On The Rise Globally

Competition is growing in the programmatic buying space globally, and with that, eCPMs for most channels are also on the rise, according to marketing software and analytics platform Turn. The company's Advertising Intelligence Index, released today, looked at global trends in data-driven marketing from January 2013 to January 2014 and found that competition was increasing... Continue reading »

by Kimberly Maul // February 24th, 2014 //
»
 

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