Advertisers In This Year’s Super Bowl Fumble On Sustainability – For Now
How much did advertisers consider the carbon footprint of their digital advertising during the Super Bowl this year?
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Netflix Shops For AVOD Subscribers; Post-Cookie Panic Sets In
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s In Store? Netflix’s latest effort to push ads onto subscribers is – you guessed it – a retail bundle. The company is piloting a new package deal with French retailer Carrefour, Bloomberg reports. Customers in the French cities of Bordeaux and Rouen […]
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To Combat Climate Inaction Claims, Cedara Hunts For Hard Data
Although more companies are promising to reduce emissions and reach net zero by some unspecified date in the future, many onlookers are starting to question whether progress is being made.