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»data transparency

Marketers Don’t Trust CTV Yet – Here’s How To Change That

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by tvScientific co-founder and CEO Jason Fairchild.  Over the past several decades, most TV advertisers have bought into the lie that 25,000 US households accurately represent the viewing behavior of more than 100 million homes.   Spellbound… Continue reading »

by AdExchanger Guest Columnist // March 7th, 2022 //
»
IAB Tech Lab Releases Data Transparency Standard, With Audits To Give It ‘Teeth’

The IAB Tech Lab on Thursday released a new standardization system for third-party audience data and an auditing and credentialing program for data sellers. The effort to bring transparency to third-party data segments has “had a few lives” within the IAB, said Dennis Buchheim, the Tech Lab’s general manager. The longtime problem is that when… Continue reading »

by James Hercher // June 27th, 2019 //
»
Facebook’s Clear History Feature May Mess With Its Targeting Options

Facebook says it’s finally going to start rolling out its long-overdue Clear History feature “in the coming months.” That activation means Facebook will have less access to certain forms of targeting data. On Tuesday, Facebook warned advertisers that the tool, which will eventually give people the ability to see and delete the data that third-party… Continue reading »

by Allison Schiff // May 14th, 2019 //
»
The Right Way For Publishers To Be Transparent

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alysia Borsa, chief marketing and data officer at Meredith Corp.  As the industry clamors for more transparency in the supply chain, publishers should take the lead. Publishers are sitting on high-quality, proprietary data sets. Their… Continue reading »

by AdExchanger // January 30th, 2019 //
»
 

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