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»digital media

Digital Buoys Global Ad Spend Big Time During The Pandemic

GroupM, Magna and Zenith released global ad spend forecasts on Monday, and all agree that 2020 was not the catastrophe many had predicted. Disaster was averted in large part due to the accelerated shift to digital during the pandemic. Global advertising fell by 5.8% in 2020, according to GroupM, which “could have been worse” and... Continue reading »
by Tony Rifilato // December 7th, 2020 //
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How French Video Publisher Brut Made Its US Debut By Covering Underreported Stories

The French video publication Brut emerged with a splash three years ago, just before the French presidential campaign. Brut produces high-quality news content with experienced journalists, but delivered casually, like friends talking to each other. In the short time since its debut, Brut said it became the third-most trusted news source in France. But now,... Continue reading »
by Sarah Sluis // March 18th, 2020 //
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Coronavirus Puts Digital Media In A State Of Flux

Digital media is starting to feel the effects of COVID-19’s US invasion. Consumer engagement in online content is spiking. And while some advertisers are watching and waiting, others are taking action and shifting media budgets or strategy. The traffic effect At Insider Inc., for example, traffic is way up as people seek information about the... Continue reading »
by Sarah Sluis // March 13th, 2020 //
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With Google’s Latest Policy Change, Publishers Feel Control Slipping Away

Whenever Google changes how its ad server works, publishers fear that Google will wrest control over how they run their digital advertising. Those concerns often have merit. So when Google added rules about how publishers could prioritize different ad exchanges earlier this week – and buried those changes in a confusing help center document instead... Continue reading »
by Sarah Sluis // February 7th, 2020 //
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Whistle’s Recipe For Success: Mobile-First, Multiplatform, Made To Order

The watchword at entertainment and sports media company Whistle is distribution. “We go direct-to-consumer on whichever platforms our audience prefers to do their watching,” said Alison Meyer, who leads brand marketing solutions at Whistle. Originally known for its influencer-led sports content, Whistle has since branched out into lifestyle, humor and general entertainment – anything “positive and... Continue reading »
by Allison Schiff // December 20th, 2019 //
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Oracle's Mark Hurd Dies At 62; AT&T Receptive To Investor Concerns

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RIP Mark Hurd Mark Hurd, former co-chief of Oracle and CEO of Hewlett Packard, died Friday at age 62. Hurd and co-CEO Safra Catz were put in charge of Oracle about five years ago, during which time the company’s stock grew 37%, CNBC reports.... Continue reading »
by AdExchanger // October 21st, 2019 //
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Uncertainty In EPrivacy; Instagram Tests Payments

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ePainfully If legitimate interest is disallowed as a provision for targeted advertising by the EU’s ePrivacy law, which expands on GDPR regulations, it could cause a 70% reduction in display ad revenue in Europe and a 33% cut in digital ad budgets, according to... Continue reading »
by AdExchanger // May 4th, 2018 //
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How Business Insider’s CRO Built A Sales Team For Its ‘Heavy Bag Of Products’

Business Insider’s sales team sells everything from programmatic to sponsored content and sponsorships. “One meeting will be focused on content creation, tentpole sponsorships and really big executions with lots of creative services layered in,” said CRO Pete Spande. “The next conversation might be about how their DMP [data management platform] connects to our DMP, and... Continue reading »
by Sarah Sluis // September 7th, 2016 //
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IPG's Hill Holliday Partners For Audience; Google Display Catching Search; Millennial's IPO Keeps Going And Going

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Active-ating Audience Boston-based IPG agency Hill Holliday continues to add to its media buying platform (AdExchanger Q&A) capabilities. Yesterday, it was announced that the agency has reached across Charles River into Cambridge to partner on the launch of a new ChoiceStream (AdExchanger Q&A) product... Continue reading »
by AdExchanger // March 28th, 2012 //
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Digitas VP Estebanell Says Social Targeting Driving Awareness With A Mix Of Audiences

Nicole Estebanell is VP/Group Director, Media at Publicis' digital agency Digitas.  Estebanell discussed data and social targeting's impact on her agency's client strategy as well as its use of social ad network 33across. AdExchanger.com: How is the agency dealing with the challenge created by “big data” in media? NE: I think the challenges we're seeing it... Continue reading »
by AdExchanger // September 6th, 2011 //
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