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»digital media

Oracle's Mark Hurd Dies At 62; AT&T Receptive To Investor Concerns

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RIP Mark Hurd Mark Hurd, former co-chief of Oracle and CEO of Hewlett Packard, died Friday at age 62. Hurd and co-CEO Safra Catz were put in charge of Oracle about five years ago, during which time the company’s stock grew 37%, CNBC reports.... Continue reading »
by AdExchanger // October 21st, 2019 //
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Uncertainty In EPrivacy; Instagram Tests Payments

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ePainfully If legitimate interest is disallowed as a provision for targeted advertising by the EU’s ePrivacy law, which expands on GDPR regulations, it could cause a 70% reduction in display ad revenue in Europe and a 33% cut in digital ad budgets, according to... Continue reading »
by AdExchanger // May 4th, 2018 //
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How Business Insider’s CRO Built A Sales Team For Its ‘Heavy Bag Of Products’

Business Insider’s sales team sells everything from programmatic to sponsored content and sponsorships. “One meeting will be focused on content creation, tentpole sponsorships and really big executions with lots of creative services layered in,” said CRO Pete Spande. “The next conversation might be about how their DMP [data management platform] connects to our DMP, and... Continue reading »
by Sarah Sluis // September 7th, 2016 //
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IPG's Hill Holliday Partners For Audience; Google Display Catching Search; Millennial's IPO Keeps Going And Going

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Active-ating Audience Boston-based IPG agency Hill Holliday continues to add to its media buying platform (AdExchanger Q&A) capabilities. Yesterday, it was announced that the agency has reached across Charles River into Cambridge to partner on the launch of a new ChoiceStream (AdExchanger Q&A) product... Continue reading »
by AdExchanger // March 28th, 2012 //
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Digitas VP Estebanell Says Social Targeting Driving Awareness With A Mix Of Audiences

Nicole Estebanell is VP/Group Director, Media at Publicis' digital agency Digitas.  Estebanell discussed data and social targeting's impact on her agency's client strategy as well as its use of social ad network 33across. AdExchanger.com: How is the agency dealing with the challenge created by “big data” in media? NE: I think the challenges we're seeing it... Continue reading »
by AdExchanger // September 6th, 2011 //
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Boston Consulting Group's Busby Reviews The Data Stack

Ed Busby is Partner at Boston Consulting Group. He is finishing up a study on data strategy in the digital media space and presented some his findings at the BlueKai Summit in New York City. AdExchanger.com: How do you break the data ecosystem down -and in layman's terms? EB: We think about the various services... Continue reading »
by AdExchanger // July 13th, 2011 //
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Digital Media: The Odd Man Out

"Data Driven Thinking" is written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Matt Shanahan, SVP of Strategy for Scout Analytics. The sciencification of advertising is on a clear, steady march toward greater and greater efficiencies, whether that be optimized cost for... Continue reading »
by AdExchanger // July 8th, 2011 //
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Neo@Oglivy's Muzzy Discusses Agency Trends And Momentum In Data-Driven Advertising

Sean Muzzy is Managing Director, N.A., at Neo@Ogilvy, a full-service digital and direct media company and division of OgilvyOne Worldwide, a WPP Group company. Where are the big opportunities for digitally-minded agencies today in your opinion? Digital is complex and it’s getting even more technical. There also doesn’t appear to be a slow down in... Continue reading »
by AdExchanger // February 17th, 2011 //
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RAMP Digital CEO Mendez Says Direct Response And Brand Marketing Are Blurred Online

Jonathan Mendez is CEO of RAMP Digital, a digital, performance media agency. AdExchanger.com: Why did you found your performance marketing agency, RAMP Digital? JM: I was becoming much more interested in emergent technologies for delivering relevance, namely APIs and semantic driven tools. At Offermatica (now Omniture Test&Target) our platform was 100% JavaScript and while that... Continue reading »
by AdExchanger // October 28th, 2009 //
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CEO Trifon Says Eyeblaster Looks Forward To Bringing Exchanges To Brand Marketers

Gal Trifon is CEO and Co-founder of Eyeblaster, a campaign management and advertising technology company. AdExchanger.com: Can you see video ad inventory available through an ad exchange model someday soon? What are the complexities? GT: That's a tricky question -- the efficiencies of an exchange are relevant for videos, but there is still the brand... Continue reading »
by AdExchanger // October 12th, 2009 //
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