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»attribution modeling

PROG I/O: It’s Still Early Innings For Offline Attribution

The irony of digital marketing is that it has to justify itself because it can justify itself. If Michelle Weiskittel, manager of digital marketing at Albertsons Safeway, wants to get the budget to do her job, she must demonstrate as clear a connection as possible between online campaigns and actual sales. Print doesn’t carry that... Continue reading »

by Allison Schiff // April 15th, 2016 //
»
Gartner: Attribution And Web Analytics Are Converging

Marketers want integrated analytics solutions – a trend clearly demonstrated by the diversity of the players populating Gartner’s most recent "Magic Quadrant for Digital Marketing Analytics," released Monday. Adobe unsurprisingly took the lead, with SAS and Google trailing right behind. But in a sign of where the market is headed, attribution companies like Visual IQ also... Continue reading »

by Allison Schiff // September 21st, 2015 //
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Marketing Mixed Opinions On The Future Of Attribution

The attribution space heated up this year. First Google snapped up Adometry, then AOL grabbed Convertro. Not to be left out, Rakuten bought DC Storm. Everybody wants a solution to the attribution problem – but attribution is more than just another shiny object. “The marketer’s world has never been more fragmented – from channels to possibilities... Continue reading »

by Allison Schiff // December 19th, 2014 //
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ClearSaleing CIO Goldberg Reviews Attribution Across Digital Advertising Today

Adam Goldberg is Chief Innovation Officer of ClearSaleing. AdExchanger.com asked Goldberg about the latest advancements and traction with effective attribution modeling in digital advertising. AdExchanger.com: How does ClearSaleing approach attribution across channels and what are the coming milestones in cross channel attribution? Attribution modeling for an SEM direct response campaign seems pretty straightforward. AG: Today,... Continue reading »

by AdExchanger // December 22nd, 2010 //
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