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»razorfish

Merkle’s Global COO On Navigating Platforms, Publishers And Cloud Stacks

As the global COO of Merkle, Michael Komasinski keeps the proverbial engines running both internally and in the agency’s services business. After joining Merkle in 2015 from his post as COO of Razorfish North America, Komasinski helped drive 30% revenue growth across the business in 2016. Komasinski also was largely responsible for leading the integration… Continue reading »
by Kelly Liyakasa // October 12th, 2017 //
»
Publicis Writes Down Digital Agency Group By Roughly $1.5 Billion

Publicis will write down its digital arm, Publicis.Sapient, by roughly $1.5 billion – almost half of its initial valuation – the company told investors during its earnings call Thursday. Sapient, for which Publicis paid $3.7 billion in 2014 to expand its digital assets, has become a drag on the overall business. While Sapient grew 7%… Continue reading »
by Alison Weissbrot // February 9th, 2017 //
»
SapientNitro And Razorfish Merger Busts Silos, Scales Digital Across Publicis Groupe

Publicis Groupe has merged digital agencies SapientNitro and Razorfish, it announced Thursday. The combined agency, SapientRazorfish, will sit under the Publicis.Sapient umbrella, which houses the holding company’s digital and technology assets. SapientNitro CEO Alan Wexler will become CEO of SapientRazorfish and co-CEO of Publicis.Sapient as current CEO Alan Herrick moves to a chairman role. Chip… Continue reading »
by Alison Weissbrot // November 17th, 2016 //
»
Agency Reviews Cause Publicis Groupe To Feel The Pinch

Publicis Groupe’s organic growth rate was stagnant in the third quarter (up only 0.2%, a decrease from 0.7% growth in the same period last year), due to economic uncertainties related to the US election, Brexit and the surge of media reviews in 2015. Revenue for Q3 was 2.32 billion euros (or about $2.5 billion), down… Continue reading »
by Kelly Liyakasa // October 20th, 2016 //
»
PII: For Razorfish’s Ella Chinitz, Data Is Only As Important As The Story It Tells

This is the third installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with Nazanin Jazayeri and Andrew Klein. Data is a vehicle for great storytelling, according to Ella Chinitz, group vice president of data science at Razorfish. “[It’s about] deriving insights out of… Continue reading »
by Alison Weissbrot // September 12th, 2016 //
»
Gartner’s Magic Quadrant: Agencies Must Adapt In The Face Of New Competition

Publicis Groupe’s Publicis.Sapient platform was a big winner in Gartner Research’s ranking of digital agencies, released Friday. Publicis.Spaients’s three digital agency brands, Razorfish, SapientNitro and Digitas LBI were recognized as “Leaders” in the research firm’s Magic Quadrant for global digital marketing agencies. Gartner reserves the Leader designation for companies that exhibit both completeness of vision… Continue reading »
by Alison Weissbrot // April 5th, 2016 //
»
Razorfish, Omnicom Heavyweights Make The Leap To Merkle

Merkle is bulking up in the talent department. The CRM agency snagged Razorfish COO Michael Komasinski to serve in a similar role within its digital agency services group, along with Gerry Bavaro, outgoing chief strategy officer for Omnicom’s Resolution Media, to serve as SVP of its enterprise solutions group. Merkle’s revenue grew 20% to $382… Continue reading »
by Kelly Liyakasa // June 22nd, 2015 //
»
Life After Desk: Inside Publicis Groupe’s VivaKi Reshuffle

When French holding company Publicis Groupe decentralized the programmatic capabilities of its agency trading desk VivaKi in February, it did so to capitalize on the increasing performance of programmatic, said VivaKi CEO Stephan Beringer. While Beringer didn’t pinpoint the exact drivers for the restructuring, “It was the culmination of insights that led to the need… Continue reading »
by Liz Rowley // May 27th, 2015 //
»
Razorfish Global Bets Big On Media And Commerce Combo

Razorfish Global is updating its media strategy. Or, more specifically, it’s complementing its expertise in customer experience design and commerce with media. “Historically, the organization has gone after standalone media RFPs,” said Razorfish Global Chief Strategy Officer Scott Sorokin. “We can’t win against a media company. We have to pivot around technology and experiences –… Continue reading »
by Ryan Joe // March 12th, 2015 //
»
Lévy Attributes Slow Q3 To Failed Omnicom Merger And Razorfish Losses

Publicis Groupe reported a meager 1% organic growth rate for 2014’s Q3 on Thursday, with the displeased CEO Maurice Lévy blaming key account losses at Razorfish and lingering “distraction” on the failed Omnicom fusion. Publicis’ revenue in Q3 grew 4% YoY to reach $2.21 billion. “We have been too much focused on [the merger] and… Continue reading »
by Liz Rowley // October 23rd, 2014 //
»
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