Advertisers In This Year’s Super Bowl Fumble On Sustainability – For Now
How much did advertisers consider the carbon footprint of their digital advertising during the Super Bowl this year?
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carbon emissions
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Audi France Drives Down Campaign Emissions, With Roadside Assistance From SeenThis
To promote its new electronic vehicle, the Q4 e-tron, Audi France wanted to create a sustainable digital and video-on-demand campaign.
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To Combat Climate Inaction Claims, Cedara Hunts For Hard Data
Although more companies are promising to reduce emissions and reach net zero by some unspecified date in the future, many onlookers are starting to question whether progress is being made.
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As Publishers Try To Go Green(er), Sharethrough Pays To Measure Their Emissions
Sharethrough will cover the costs of emissions measurement for participants in its Net Zero Publisher Program for one year. In addition, Sharethrough is promising better access to sustainability-minded buyers through its new Path to Net-Zero Marketplace and its Green PMPs.
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Scope3 Is Sharing General Access To Its Carbon Emissions Data
On Monday, Scope3 made its carbon emissions data open to the public so anyone can understand which players are doing well (or not) with their carbon footprint.