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»Apple Pay

Retail Sales Surged In May; Kimberly-Clark Appoints CMO

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. April Showers, May Flowers Retail sales surged in May, recovering 63% of their losses from March and April. While this is a sign of recovery, Reuters reports, the United States economy isn’t out of the hole, especially since many states have rising COVID-19 infections.... Continue reading »
by AdExchanger // June 17th, 2020 //
»
Mastercard Hopes To One-Up Apple Pay By Hooking Into Retail And Chat Apps

Less card. More connected commerce. That’s Mastercard’s new mantra as it paves the way for payments in an IoT environment. While IoT commerce might mean consumers buy en masse from their connected fridge one day, Mastercard is starting from a more tangible place, helping brands like JetBlue test bookings in chat apps like Facebook Messenger.... Continue reading »
by Kelly Liyakasa // July 15th, 2016 //
»
Honda Uses Lightweight Apps To Drive Traffic To Auto Dealers

For Honda and other automotive advertisers, TV tentpole events such as the Super Bowl are their main drivers of brand awareness. But mobile has increasingly emerged as a priority in test budgets since performance-based strategies can affect sales, too, and auto manufacturers want additional ways to remarket to users who, for example, are nearing the end... Continue reading »
by Kelly Liyakasa // February 25th, 2016 //
»
Mobile Platform Vibes Launches WalletAds, Links Banner Ads To In-Store Sales

Mobile marketing platform Vibes thinks all of the fanfare around Apple Pay might bring mobile wallets into the mainstream. Thus, it rolled out a related mobile ad product called WalletAds on Friday in anticipation of that shift. WalletAds lets consumers download branded content, offers or coupons to Apple Passbook or Google Wallet directly from a banner ad.... Continue reading »
by Kelly Liyakasa // February 20th, 2015 //
»
 

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