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»Mark Thompson

Cannes Q&A: New York Times CEO Calls For Ad Tech Reform

It's never a surprise to hear a high-end digital publisher lampoon the chaotic digital ad environment, but a sharp invective delivered yesterday by Mark Thompson, CEO of The New York Times, went beyond the usual sniping. "The world of digital advertising is a nightmarish joke," he said during a panel hosted by Omnicom Group agency... Continue reading »
by Zach Rodgers // June 20th, 2017 //
»
NYTCo Still 'Challenged' By Programmatic, Mobile Ad Revenues Lag

The New York Times Co.'s digital ad revenue continued to slide in Q3 as, for the first time in recent years, print actually performed better. CEO Mark Thompson sought to put that contrast in context, saying that it was more a sign that the company had been able to arrest print losses as it works... Continue reading »
by David Kaplan // October 31st, 2013 //
»
Still Vexed By RTB Impact, NYTCo Tweaks Paywall And Video Strategies

The New York Times Co. CFO Jim Follo reiterated a point he's been making on earnings calls since last year, namely that "premium" digital advertising continues to be challenged by the rise of audience targeting and the infinite amount of digital inventory generated by social media. Read the release. During the Q1 earnings call, Mark... Continue reading »
by David Kaplan // April 25th, 2013 //
»
 

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