Comic: Outsourced Labor Day
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Political Buyers Discover CTV; Mars Wrigley Chews On A Digital Ad Strategy
In today’s newsletter: What the surge in political ad spend on CTV looks like for the end user; Mars Wrigley tries to make gum stick online; and Google neglects Fitbit after mining it for data.
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The New York Times And Instacart Integrate For Shoppable Recipes
The New York Times and Instacart are partnering for shoppable recipe videos.
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The FTC Targets Another Location Targeter; Publishers Snap To It
In today’s newsletter: The FTC finalizes order barring Outlogic from selling location data; even Snap is sending publishers less referral traffic; Chase Bank’s advertising (and ad tech) opportunities.
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Will The JIC Stick?; Spotify’s Lagging Ads ARPU
Big streamers aren’t joining the JIC, which could spell trouble for the broadcaster-backed organization; Spotify raises prices again; Chase gets into retail media.
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Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing
In today’s newsletter: Criteo gets MRC accredited for display impressions and click metrics; Google Analytics and Google Ads now use the same definition for “conversions”; and how marketing mutated the beverage aisle.
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Maybe ‘Everything Is An Ad Network’ Isn’t A Good Thing; The Ghostbusters Prequel Nobody Wants
In today’s newsletter: Brands risk having their organic sales counted as paid conversion conversions on multiple platforms; Facebook’s Project Ghostbusters spied on Snap, YouTube and Amazon; and DTC brands bow out of brick-and-mortar.
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Google Gives An Inch On Search Network Transparency; The Consumer Adpocalypse
In today’s newsletter: Google agrees to placement-level reporting across its Google Search Partners network; how an explosion of ads is ruining the internet; and Google pays publishers to test an unreleased generative AI tool.
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Meta’s “Other” Business; For Google, It’s Reddit, Set, Go!
In today’s newsletter: Meta’s growing “other” revenue; charting the depths of Reddit and Google’s new partnership; and TikTok’s ecommerce biz doubles down on influencers.
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Is The News Business A Viable, Well, Business?; Farewell, Freevee (Maybe)
In today’s newsletter: Dotdash Meredith CEO Neil Vogel dishes on the news biz; Freevee might soon exit stage left; Fubo sues Disney, Fox and Warner Bros. Discovery to block their planned sports streaming service.