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»Instacart

Instacart Ad Chief Hops To Walmart; You & Mr. Jones Acquires Brazilian Data Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Instacart Exit Seth Dallaire, out! Instacart’s ad chief is jumping over to Walmart as chief revenue officer amid a shakeup in the grocery delivery service’s executive ranks, Business Insider reports. Dallaire will work to scale Walmart Connect, the retail giant’s ad platform unit –... Continue reading »
by Monica Bhalla // October 4th, 2021 //
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The Big Story: Everyone’s Launching An Ads Business

From Instacart to Uber, a wide variety of digital businesses are realizing that they can spin up advertising businesses. Their inspiration? Amazon’s “other” revenue category. Composed mostly of advertising revenue, it’s proven to a slew of digital companies that they can gain profitability by pursuing the sky-high margins in advertising. On this week’s Big Story,... Continue reading »
by Sarah Sluis // September 23rd, 2021 //
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Why Non-Advertising Businesses Are Going Into Ads

One of the most important trends in advertising right now is the rapid growth of ad businesses stood up by non-advertising companies. The OG of this category is Amazon. The online retailer has shown ads can be a high-margin addition to the bottom line, boosting profit without heavy upfront investments for any business with valuable... Continue reading »
by James Hercher // September 22nd, 2021 //
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Comic: Ad-ception

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // September 17th, 2021 //
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Instacart Banking On Ad Revenue; The App Store Is Creating A Bottleneck

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is The Cart Half Full Or Half Empty? Instacart’s grocery delivery business has slowed, or at best is showing zero sales growth from this time last year. That’s largely because quarantines forced people to order online, and many have returned to in-store shopping. Frankly,... Continue reading »
by Monica Bhalla // September 8th, 2021 //
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With Recent Departure Of Multiple Top Ad Execs, Facebook Stands At A Crossroads

Facebook’s org chart is changing. Several of its most longstanding and recognizable advertising and media executives left big blue for greener (or at least other) pastures this summer. Just this week, Mark D’Arcy, Facebook’s chief creative officer and VP of global business marketing, said he’ll be stepping down after more than a decade with the... Continue reading »
by Allison Schiff // September 3rd, 2021 //
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Amazon Ad Exec Jumps To Uber; Chrome Causing 'Publisher Angst'

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. They See Me Rollin’ Uber tapped former Sizmek CEO and Amazon ad exec Mark Grether to lead its advertising business, Business Insider reports. Poaching Grether is a big deal for Uber as it stands up a global advertising strategy. Though Uber’s ad revenue isn’t... Continue reading »
by Monica Bhalla // September 3rd, 2021 //
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Amazon-Selling Platform Jungle Scout Raises $110 Million To Expand Beyond Amazon

Amazon-selling platform Jungle Scout has clinched $110 million to expand. And it’s already applied those funds toward an acquisition: the ad tech startup Downstream Impact, which helps brands and entrepreneurs optimize their ecommerce businesses.  Terms of the deal were not disclosed, though Downstream’s 11 employees joined the Jungle Scout team on Tuesday. The funding will... Continue reading »
by Tony Rifilato // March 4th, 2021 //
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A Call For Brand Action On Racial Inequality; Roku Ties Up With Kroger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Global Effort The World Federation of Advertisers (WFA) is partnering with the United Nations (UN) to establish measures that will help brands tackle diversity issues. The UN is urging brands to measure and publicize information about their progress and ability to sustain diversity... Continue reading »
by Monica Bhalla // June 10th, 2020 //
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Online Grocery Shopping Skyrockets; Upfront Spending Could Sink 33%

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Add To Cart Online grocery shopping is exploding. More than a third of Americans bought groceries online for the first time in the last month, and they have spent more on grocery delivery each week as lockdowns drag on, The New York Times reports.... Continue reading »
by Monica Bhalla // May 14th, 2020 //
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