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»havas media

GroupM Partners With Index Exchange As Hold Cos Lean Into SSPs

The supply-side platform Index Exchange and WPP’s media buying unit GroupM are approaching publishers with an unusual partnership. According to three publishers who were briefed about the deal, GroupM will begin to rout a majority of its demand through Index Exchange as part of a supply-path optimization (SPO) effort. Concentrating demand on Index’s pipes will... Continue reading »
by Alison Weissbrot // March 2nd, 2020 //
»
AI And The Agency: Havas Media Trains Its New Brain

Havas Media is going through a brain change thanks to IBM and Watson developer Equals 3. While Havas’s relationship with IBM goes back for decades, it was mostly on the creative side. But Havas Media has over the past year been installing and training a Watson-powered artificial intelligence (AI) solution – in the form of... Continue reading »
by Ryan Joe // March 15th, 2017 //
»
Cannes 2016: Havas’s Dominique Delport On Managing The Media Madness

That the media and advertising landscape is in flux isn’t news to any holding company exec. The question is how best to wrangle it – or at least position yourself so you and your clients can take advantage in the future. Dominique Delport, global managing director of French holding company Havas Media Group, has a... Continue reading »
by Ryan Joe // June 23rd, 2016 //
»
Sizmek Adds Safety To Its Stack, Integrates Peer39 Data Into StrikeAd

Mobext, the mobile arm of Havas Media Group, is hoping to get away from using pain-in-the-neck manual whitelists and blacklists to manage brand safety and contextual placements. Consequently, it’s been testing the fruits of an integration – revealed Wednesday – between Peer39, the brand safety and online semantic platform Sizmek bought in 2012, and StrikeAd,... Continue reading »
by Allison Schiff // May 11th, 2016 //
»
Emirates Airlines Puts Mobile In The Cockpit

Globetrotting business travelers are a tough target to pin down, but they do all have one thing in common – their phones. They also spend a lot of time waiting around airports connected to Wi-Fi. Emirates Airlines took advantage of the confluence with a mobile campaign designed to drive awareness and booking intent around its NYC/Dubai... Continue reading »
by Allison Schiff // November 30th, 2015 //
»
Mobext: Marketing Is A Context, Not A Channel

While a new piece of mobile tech seems nifty, will it irritate consumers? It’s a deceptively simple question and one that Warren Zenna often has to ask himself. As EVP and managing director of Mobext US, the mobile arm of Havas Media Group, Zenna and his team are constantly presented with a steady and constant... Continue reading »
by Allison Schiff // July 27th, 2015 //
»
Havas Media Group Joins Up With Facebook’s Atlas, Eyes The Global Market

Facebook’s Atlas is mapping a course for cross-device world domination – one agency holding company relationship at a time. In a move reminiscent of its partnership with Omnicom, Atlas unveiled Wednesday a three-year global hook-up with Havas Media Group. Omnicom was an Atlas launch partner back in September when the rebooted ad server rose from Microsoft’s ashes... Continue reading »
by Allison Schiff // January 21st, 2015 //
»
Reality Check: The State Of Advertising And Wearables

While advertisers are eyeing the vast possibilities for location tracking, behavioral targeting and interest discovery associated with wearables and Internet of Things (IoT) devices, the intimate nature of such devices creates consumer privacy concerns. Despite the opportunity around wearables, it might behoove advertisers and agencies to temper their excitement a little. “Wearables will generally be... Continue reading »
by Liz Rowley // December 22nd, 2014 //
»
Trading Desk Bosses Project 2015 Automated Ad Spend, Declare War On Site Lists

Automation Is Coming. In panel after panel at New York's Advertising Week, publishers and agencies heaped hate on ad selling inefficiencies and delivered eulogies for their mutual adversary, the insertion order. The big questions: Which players will be first to seize the automation grail? And how long will it take? The holding company trading desks... Continue reading »
by Zach Rodgers // September 27th, 2013 //
»
Trading Desks Go Global And Embed at Media Agencies

Last week in Cannes, global leaders from the five biggest holding company trading desks convened for a panel discussion hosted by the Rubicon Project. The event took place on a rooftop against the backdrop of the Mediterranean Sea, while on the sidewalk below creatives scurried between beach parties and celeb-packed sessions at the Palais des... Continue reading »
by Zach Rodgers // June 24th, 2013 //
»
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