• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Power Players
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»A&E Networks

VideoAmp Inks TV, OTT Supply Deals To Bring More Cross-Screen Inventory To The Upfronts

Automation is coming to the upfronts, slowly but surely. What’s been the holdup? Healthy skepticism and reticence to change, more than anything else, according to Jay Prasad, chief strategy and business officer at VideoAmp. The video ad startup has recently partnered with a slate of programmers and OTT distributors, including A&E Networks, AMC Networks, Tubi... Continue reading »
by Allison Schiff // March 25th, 2019 //
»
OTT Audience Growth Is Explosive, But It’s Challenged By Silos (And More Silos)

OTT audiences are increasing in volume and engagement, but the channel must still overcome issues related to content discovery, measurement and fill rates. At A&E Networks, OTT’s share of audience is up 150% compared with decreases in engagement across desktop and mobile. At Bloomberg, 30% of its OTT audiences watch for 30 minutes or more... Continue reading »
by Allison Schiff // July 20th, 2018 //
»
Broadcaster Data Boosts Targeting, But Buyers Need Comparable Metrics

With TV upfront negotiations underway, digital tactics are wielding more influence as networks court buyers with cross-platform guarantees and enhanced data products. “You can still invest client dollars in proven media, but upfronts are now about online video partnerships you can make long-term investments in,” said Maureen Bosetti, the chief investment officer for Interpublic Group’s... Continue reading »
by Kelly Liyakasa // June 15th, 2016 //
»
Digital Influences TV Buys As Networks Prep For Converged Upfronts

Advanced audience targeting is taking a seat at this year’s TV upfronts. Sellers are lining their arsenals with new products promising cross-platform reach, partially out of necessity. Viewer attention is fragmenting and advertisers want assurance that if they commit an upfront buy, there will be multiple points of execution. It’s unclear the extent to which buyers... Continue reading »
by Kelly Liyakasa // March 16th, 2015 //
»
Big Test For TV And Radio Automation, As IPG Preps New Pipes For Broadcast Buys

Interpublic Group is making good on recent pledge to automate 50% of its cross-channel buying activity by 2016. The holding company's Mediabrands division has signed up a group of broadcast partners to install an automated media buying system that will span TV, radio, and digital out-of-home ads. The list of the IPG Mediabrands' initial partners... Continue reading »
by Zach Rodgers // August 20th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The Rise Of The Walled Gardens Around ACR Tech In Smart TVs
  • The Big Story: Facebook’s Attribution Sinkhole
  • Advertiser Perceptions DSP Wave Charts The Rise Of Self-Serve Tech
  • The Stage Is Set For TV’s Impending Disruption
  • Bidalgo Rolls Out Creative Labels To Track Performance In A Post-IDFA World
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved