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»Jellyfish

GroupM NA CEO Castree Leaves; TikTok Is Testing A Self-Serve Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Castree Out GroupM North America CEO Tim Castree has stepped down from his role after less than a year on the job, Business Insider reports. Castree was promoted to CEO in late 2018, after leading the merger of media agencies MEC and Maxus, with... Continue reading »
by AdExchanger // November 6th, 2019 //
»
The Top 10 Programmatic Agencies

  By Alison Weissbrot, Sarah Sluis and Kelly Liyakasa Programmatic has transformed the role of the media agency. When programmatic was new, trading desks formed within agencies and holding companies to incubate expertise. As the buying method matured and the trading desk business model came under scrutiny, clients demanded that talent be integrated with their... Continue reading »
by AdExchanger // December 11th, 2017 //
»
Nestlé’s Programmatic Branding Campaign Brews Strong Results

Nestlé found its sweet spot through a recently executed branding campaign for its Nescafé Dolce Gusto brand. For its first-ever wholly programmatic ad campaign, the European java vendor tapped UK-based online marketing firm Jellyfish to drive sales of its coffee machines. The goal was to maximize the efficiency of its display advertising, without compromising on... Continue reading »
by Liz Rowley // May 12th, 2015 //
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