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»FOX

As Vizio IPOs, It’s Eying The Ad Biz That Powers Roku

Vizio went public Thursday after filing an S-1 with the Securities and Exchange Commission earlier this month. The television manufacturing industry is hypercompetitive, with little differentiation between the devices and perpetually low margins. So it’s no surprise that one of the key drivers of Vizio’s growth will be its fledgling advertising business. After all, it’s... Continue reading »
by Tony Rifilato // March 25th, 2021 //
»
Fox Inventory Viewed Through Comcast Set-Top Boxes Is Now Programmatic And Addressable

Fox said on Thursday that it’s struck a deal with Comcast-owned FreeWheel to enable programmatic sales of its set-top box inventory. That inventory can now be purchased through, guess who: The Trade Desk. However, Comcast VP and GM of addressable Larry Allen said the company does have the other “big five” DSPs on the roadmap... Continue reading »
by Ryan Joe // March 25th, 2021 //
»
Advertising And Audience Complicate The NFL’s Entry Into Streaming

A week before ViacomCBS rebranded CBS All Access as Paramount Plus on March 4, George Cheeks, president and CEO of CBS Entertainment Group, noted that NFL football in particular will be fundamental to the platform’s growth.  “It drives more subscriptions than any other program, and significant engagement too,” Cheeks said during the company’s Feb. 24... Continue reading »
by Tony Rifilato // March 12th, 2021 //
»
The Year in TV: A Major Shift To Streaming

At the start of 2020, video streaming giant Roku’s upfront deck predicted consumer time spent viewing streaming TV would surpass traditional linear over a period of five years. Instead they did so in a year, fueled in large part by the COVID-19 pandemic. “It is a fundamental shift in viewership,” said Alison Levin, Roku’s VP... Continue reading »
by Tony Rifilato // December 29th, 2020 //
»
DoubleVerify Chief Mark Zagorski On The Expansion Into The Sell Side

Ad verification company DoubleVerify has been busy. It followed up its $350 million investment deal last month with a new tool designed to help advertisers take a more nuanced approach to brand suitability. And last week, DoubleVerify – long associated with the buy side – launched the DV Publisher Suite, which aggregates data on one... Continue reading »
by Tony Rifilato // December 9th, 2020 //
»
NewFronts
News From The NewFronts: Gaming Companies Woo Brands, YouTube's Pitch To TV Buyers

Gaming And Esports Make Their Pitch For Brand Bucks The gaming stats that get slung around are always eye-popping. And those cited Friday during the final day of this year’s NewFronts – a content block dedicated to esports and gaming – were no exception. In April, for example, time spent with games soared 75% year over year.... Continue reading »
by AdExchanger // June 26th, 2020 //
»
Fox Wants To Buy Tubi; A Look At Mike Bloomberg's Digital Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Fox And The Tubi Fox has reportedly expressed interest in buying Tubi as the streaming wars kick into high gear. The deal could be valued at more than $500 million, sources tell The Wall Street Journal. The purchase would put Fox in the... Continue reading »
by AdExchanger // February 24th, 2020 //
»
Roku Cuts Fox From Its Platform; Videa To Close March 31

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku’s Horse And Carriage Roku temporarily removed Fox network apps from its OTT platform on Friday, bringing a new twist to TV carriage deals in streaming media. Fox’s distribution contract expired on Jan. 31, and the broadcaster didn’t close a new contract with Roku... Continue reading »
by AdExchanger // February 3rd, 2020 //
»
Disney Closes On 21st Century Fox, And Enters A New Era Of Streaming Competition

Disney closed its $71 billion acquisition of 21st Century Fox on Wednesday, more than a year after it signed a definitive agreement to acquire the entertainment company, which at the time was going to cost $52.4 billion. Disney’s initial agreement in December 2017 turned out to be less definitive than the term implies. Comcast stepped... Continue reading »
by James Hercher // March 20th, 2019 //
»
With Comcast Out, Disney Gets Fox Assets – And Control Over Hulu

Disney is about to get its own happily ever after with Hulu. Comcast has dropped out of its bidding war for most of Fox’s assets, conceding it to Disney. Disney and Fox shareholders are expected to approve the deal on July 27, USA Today reported. Disney will also gain access to Fox’s Star India network... Continue reading »
by Rae Paoletta // July 20th, 2018 //
»
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