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»FOX

Disney Closes On 21st Century Fox, And Enters A New Era Of Streaming Competition

Disney closed its $71 billion acquisition of 21st Century Fox on Wednesday, more than a year after it signed a definitive agreement to acquire the entertainment company, which at the time was going to cost $52.4 billion. Disney’s initial agreement in December 2017 turned out to be less definitive than the term implies. Comcast stepped... Continue reading »
by James Hercher // March 20th, 2019 //
»
With Comcast Out, Disney Gets Fox Assets – And Control Over Hulu

Disney is about to get its own happily ever after with Hulu. Comcast has dropped out of its bidding war for most of Fox’s assets, conceding it to Disney. Disney and Fox shareholders are expected to approve the deal on July 27, USA Today reported. Disney will also gain access to Fox’s Star India network... Continue reading »
by Rae Paoletta // July 20th, 2018 //
»
NBCUniversal Joins OpenAP Consortium, Licenses Its Audience Graph To Other TV Nets

NBCUniversal has joined the TV consortium OpenAP. Launched just over a year ago, OpenAP is a joint effort by broadcast networks Fox, Turner and Viacom to create a common data standard and provide a more accurate representation of advanced TV audiences across platforms. Through a multiyear agreement, NBCU will license its data platform Audience Studio... Continue reading »
by Kelly Liyakasa // April 19th, 2018 //
»
With Fox Deal, Disney Gains Controlling Stake In Hulu

After weeks of buildup, Disney has finally pulled the trigger and will acquire several major assets from 21st Century Fox in a $52.4 billion all stock deal, announced Thursday. Those assets include 20th Century Fox’s film and TV studios, cable networks like FX and National Geographic, stake in foreign networks Star India and UK-based pay... Continue reading »
by Kelly Liyakasa // December 14th, 2017 //
»
Facebook Faces Challenges And Opportunities With ‘Watch’

Facebook Watch, the social giant’s video hub that went live for select users on Wednesday, already has a roster of digital video launch partners – like Time Inc., Hearst, Brit & Co., Tastemade, Quartz and McClatchy. But Facebook also wants to broker content deals with the likes of big TV companies like Univision, Major League... Continue reading »
by Kelly Liyakasa // August 11th, 2017 //
»
Sky Media’s Digital And Programmatic Efforts Take Flight

British broadcasting and telecom giant Sky is building for a future where digital and programmatic TV play on the same court. To do so, Sky, amid a $14.1 billion takeover by Twenty-First Century Fox, is investing in new media opportunities and ramping up on ad tech. To boost its presence on Facebook and YouTube, Sky just acquired... Continue reading »
by Kelly Liyakasa // April 12th, 2017 //
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Ad Break Evolution: Assembly Partners With Fox’s True[X]

MDC Partners’ media agency, Assembly, has forged a strategic deal with Fox’s true[X], whose products give consumers options in their video ad breaks. The deal also gives true[X] more access to Assembly’s brand roster, like Hotels.com. Assembly and true[X] extended their partnership after collaborating on engagement-based ads for clients like the anti-tobacco nonprofit Truth. While... Continue reading »
by Kelly Liyakasa // April 11th, 2017 //
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How Turner, Fox And Viacom Seek To Simplify TV Audience Segmentation

Unlike in digital, where marketers can buy across multiple publishers, TV planning is largely limited to a single broadcaster’s inventory. Fox, Turner and Viacom have jointly formed an advanced audience platform called OpenAP, which will roll out to media agencies and advertisers in early April, to try to solve that challenge. While each network has... Continue reading »
by Kelly Liyakasa // March 16th, 2017 //
»
Why The 2017 TV Upfronts Could Be A Buyer’s Market

Maureen Bosetti, the chief investment officer for IPG Mediabrands' Initiative, will discuss dynamics for this year's upfronts alongside other TV power players at Industry Preview on Jan. 18 in New York City. The 2016 TV upfronts ended with networks posting double-digit CPM increases, but will that momentum carry into 2017? Two key factors could help buyers wield... Continue reading »
by Kelly Liyakasa // December 22nd, 2016 //
»
Fox Bids To Acquire Sky For $14.1B

Twenty-First Century Fox revealed on Friday a preliminary bid to buy out the rest of British pay TV provider and telco Sky for $13.51 per share for a total of about $14.1 billion. Fox already owns a 39.1% stake in the company. In 2010, Rupert Murdoch’s News Corp. attempted to take over Sky (called British... Continue reading »
by Kelly Liyakasa // December 9th, 2016 //
»
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