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»paypal

Apple News Audience Surpasses 100 Million; NBCU Prepares Unified Linear-Digital Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. At Your Service Apple News now boasts more than 100 million monthly users in the United States, United Kingdom, Canada and Australia. Apple shared the data point as part of an update on its Services business, which spans app-based transactions and subscription revenue. Read... Continue reading »
by AdExchanger // January 9th, 2020 //
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PayPal Drops $4B On Honey, A Browser Extension Rich In Shopper Data

PayPal raised eyebrows and bank balances in the ecommerce marketing technology space on Wednesday when it announced its $4 billion acquisition of Honey Sciences Corporation. Honey operates a shopping tool people install in browsers and apps that scrapes the web for discounts. The deal, expected to close early next year, is a home run for... Continue reading »
by James Hercher // November 21st, 2019 //
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Cohort Of Equity Firms To Acquire EBay Enterprise, Including Marketing Tools, For $925M

EBay has confirmed plans to sell eBay Enterprise, its enterprise commerce and marketing services business, to a handful of equity and commerce firms for $925 million, one day before it spins off PayPal as a standalone entity. The divestiture creates a new standalone commerce and marketing tech company. Marketing components within the eBay Enterprise stack... Continue reading »
by Liz Rowley // July 16th, 2015 //
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Nearing Independence, PayPal Plays Up Consumer Data Services

Single life nears for PayPal as it approaches its emancipation from parent company eBay, a split ostensibly designed to let each company play to its unique strengths. “PayPal will always be vitally important to the success of eBay and vice versa," said Robert Clarkson, VP, GM, North America, merchant and retail solutions at PayPal, in... Continue reading »
by Kelly Liyakasa // January 19th, 2015 //
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Will Deal ID Catch On In TV? Ad Platform Clypd Hopes So

One of the purposes of Deal ID is to allow buyers and sellers to negotiate deals that combine the personal touch of the direct sale with programmatic efficiency. But the Deal ID also has challenges around sell-side scalability and limitations in audience discovery for advertisers. Nevertheless, some industry experts say the Deal ID might help... Continue reading »
by Kelly Liyakasa // August 19th, 2014 //
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Behind eBay’s Ads Business: We Think Our User Data Is ‘Pretty Important’

Three years ago, eBay rebooted its advertising business after stepping back from a five-year alliance with Yahoo, initially established as a way to offset Google’s growing influence online. "[2011 was] the year we formed a partnership with Triad Retail Media and, earlier that year, we bought WHERE Ads, which became the PayPal Media Network,” said... Continue reading »
by Kelly Liyakasa // February 17th, 2014 //
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PayPal Media Network: Connecting Offline, Online Commerce A Work In Progress

Despite investor Carl Icahn’s proposal to spin PayPal off from its parent company, eBay announced plans to allocate “a disproportionate share” of investments to PayPal in 2014, focusing on developing PayPal “ubiquity,” mobile and connections between online and offline commerce. Together, eBay and PayPal create “mutually reinforcing network effects,” eBay CEO John Donahoe declared during... Continue reading »
by Kelly Liyakasa // January 28th, 2014 //
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E-Commerce Platform FiftyOne: A Bridge Between Payment Services And Merchants

Just before holiday season kickoff last month, MasterCard tapped FiftyOne Global Ecommerce to provide exclusive online shopping offers from major U.S. retailers to the credit card company’s international users. These non-U.S. MasterCard cardholders have been able to find and redeem discounts of up to 30% off on merchandise and complete orders using local currency –... Continue reading »
by David Kaplan // December 13th, 2012 //
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EBay Raises Stakes in Mobile and Local Ads With PayPal Media Network

Since its was acquired by eBay just over a year ago, mobile and local ad net Where Ads has been busy integrating with its parent’s sprawling platforms. It’s a big job with a big potential payoff. In addition to eBay itself, those platforms include PayPal; Milo, which indexes local store inventory; barcode scanning app RedLaser;... Continue reading »
by Zach Rodgers // May 4th, 2012 //
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