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»IRIS TV

AdExplainer: Can Contextual Targeting Work On Streaming TV?

Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched into content marketers considered “brand safe.” With the advent of CTV, buyers put context on the back-burner in favor of more granular, first-party audience targeting. Now, the pendulum is swinging back again. Why? Two words: signal loss.
by Alyssa Boyle // August 8th, 2022 //
»
InfoSum Clinches $65M In Funding; Outbrain Holds First Earnings Since IPO

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The InfoSum Of Its Parts The data onboarding startup InfoSum raised $65 million at a valuation of $300 million, up from a $100 million tag a year ago when the company landed a $15 million investment. Ad tech companies have been capitalizing in investor… Continue reading »
by AdExchanger // August 18th, 2021 //
»
IRIS.TV, a video research and intelligence company with its own contextual video marketplace, is joining the Unified ID 2.0 initiative.
Contextual Video Marketplace IRIS.TV Throws In With The Unified ID 2.0 Initiative

You didn’t think 2020 would end without at least one more Unified ID 2.0 announcement, did you? IRIS.TV, a video data platform with its own contextual video marketplace, is joining the Unified ID 2.0 initiative, the company said on Wednesday. UID 2.0 is an open source identifier based on email addresses that’s part of the… Continue reading »
by Allison Schiff // December 23rd, 2020 //
»
Apple And Facebook Spar Over Privacy; Facebook Antitrust Case Could Focus On Past Acquisitions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Vs. Facebook Although maybe not as exciting as the upcoming Mike Tyson fight against Roy Jones Jr., Apple and Facebook have been trading blows this week over which one of them exploits their users more. Business Insider reports that Apple landed the first… Continue reading »
by AdExchanger // November 23rd, 2020 //
»
Facebook Faces Challenges And Opportunities With ‘Watch’

Facebook Watch, the social giant’s video hub that went live for select users on Wednesday, already has a roster of digital video launch partners – like Time Inc., Hearst, Brit & Co., Tastemade, Quartz and McClatchy. But Facebook also wants to broker content deals with the likes of big TV companies like Univision, Major League… Continue reading »
by Kelly Liyakasa // August 11th, 2017 //
»
The FANGs Of The World Are Transforming TV

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Richie Hyden, co-founder and chief operating officer at IRIS TV. In the fast-changing TV business, data will be the currency that pays for everything. It will allow for better ad targeting, smarter decision-making and… Continue reading »
by AdExchanger // June 1st, 2017 //
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