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»Political Advertising

Twitter Unveils Its Political Ad Ban Policy – With Scant Details On Enforcement

Jack Dorsey was clearly enjoying himself when we tweeted at the end of October about Twitter’s plan to ban political advertising on the platform. But Twitter released its guidelines on Friday for what that will mean in practice, and although Twitter’s policy, which is set to go into effect on Nov. 22, does what it... Continue reading »
by Allison Schiff // November 15th, 2019 //
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Voters Will See Fewer Political Ads This Year – Thanks To OTT Targeting

People who live in cities like Boston or Chicago will probably see fewer campaign ads for the 2020 election compared to 2016. They can thank the rise of data-driven advertising for that small respite, as campaign ads shift from broad TV markets to targeted OTT and streaming video. Presidential candidates have historically inundated Boston and... Continue reading »
by James Hercher // November 13th, 2019 //
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Google Mulls Political Ad Changes; Grocers Want CPGs To Invest In Ad Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Political Ad Firestorm Google is considering changes to its political advertising policy, according to The Wall Street Journal and Axios. The reports come as Facebook is under pressure from users, issue groups and regulators to block some (or even all) political advertising. Twitter banned... Continue reading »
by AdExchanger // November 8th, 2019 //
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Where Is Google On Political Ads?; Gannett Sees Digital Gains

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hiding In Plain Sight Facebook and Twitter have opened up a very public debate about political ads, but where is Google? The internet giant was still working on its pitch to lure political ad buyers away from Facebook and onto YouTube with new tools... Continue reading »
by AdExchanger // November 5th, 2019 //
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Facebook Stock Is Up On Killer Q3 Earnings, Because Advertisers Just Won’t Stop Spending

Facebook’s ongoing PR nightmare didn’t impact its quarterly earnings – yet again. On Wednesday, Facebook reported $17.7 billion in revenue for the third quarter, up 28.6% year over year, beating the consensus by a cool $300 million. The company’s stock rose nearly 5% in after-hours trading. Mark Zuckerberg kicked off the earnings call with a... Continue reading »
by Allison Schiff // October 30th, 2019 //
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Twitter To Ban Political Advertising

Twitter will ban political advertising as of Nov. 22. CEO Jack Dorsey broke the news with a tweet storm on Wednesday, citing conflicts of interest that occur when politicians use targeted advertising to influence votes. Read it. “We believe political message reach should be earned, not bought,” he wrote. “A political message earns reach when... Continue reading »
by Alison Weissbrot // October 30th, 2019 //
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Political Campaigns Race To Reserve YouTube Ads; Amazon Puts On An Ad Conference

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Booking Frenzy YouTube created an instant reserve program to allow political campaigns to lock up key slots through February 2020. Just like when your favorite band goes on sale at Ticketmaster, campaign employees stayed up until 3 am so they could book the... Continue reading »
by AdExchanger // October 10th, 2019 //
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ISPs Worried About Google's Shift To New Standard; Biden Backs Off Online Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rerouting Traffic Google plans to use a new internet protocol (DNS over TLS) to improve security in its Chrome browser, and internet service providers are worried. Specifically, they fear Google’s shift to a new standard could change the competitive landscape in Google’s favor. “They... Continue reading »
by AdExchanger // October 1st, 2019 //
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Programmatic Stayin' Alive In Europe; Facebook Is Big Early Winner In 2020 Race

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPR Who? GDPR hasn’t stunted the growth of programmatic revenue in Europe. An IAB Europe programmatic sales report finds the category grew 33% in 2018 to $18.4 million, The Drum reports. Even excluding the impact of social media ads, programmatic revenue was up 26.6%... Continue reading »
by AdExchanger // September 12th, 2019 //
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Netflix Brand Tie-Ins Raise Eyebrows; Political Season To Drive Up Social Ad Prices

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tied Down By Tie-Ins Netflix does more than Amazon or HBO when it comes to brand tie-ins. “But the tech company, which doesn't sell ads, is still figuring out how to weave brands into and around its shows and how much it's willing to... Continue reading »
by AdExchanger // August 29th, 2019 //
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