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»App Annie

App Ecosystem Sustains Hypergrowth; NBCU Attempts Balancing Act With Peacock

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. There’s An App For That Mobile apps earned $190 billion in ad revenue in 2019 and are forecast to surpass $240 billion this year, according to App Annie’s annual report. App stores made $120 billion from in-app and app download payments, with 72% coming... Continue reading »
by AdExchanger // January 16th, 2020 //
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IAB Gears Up For CCPA; Vodafone Ramps Up In-House Media Team

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Us, IAB Next up for the California Consumer Protection Act (CCPA): Gov. Gavin Newsom needs to sign the bill into law, and the attorney general needs to release practical guidelines. (Read AdExchanger’s coverage.) It’s all happening fast, and if you’re an ad tech... Continue reading »
by AdExchanger // September 30th, 2019 //
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App Annie Helps iHeartRadio Take Action On App Store Reviews

IHeartRadio, the streaming app by media and radio giant iHeartMedia, puts app store reviews at the center of its customer retention strategy and product road map. “We give our users a little taste of what [the app] could be and then let them help design the road map for features and functionality,” said Rob Rowe, SVP of... Continue reading »
by Alison Weissbrot // September 26th, 2017 //
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Is Mobile Immune From The VC Funding Drought? (Not Exactly)

Some say the ad tech venture capital funding well may be running dry, but mobile-centric companies still seem to be doing all right. “Over the past couple of years, mobile’s been somewhat insulated from the general sentiment around ad tech, at least on the private side,” said Michael Katz, CEO and co-founder of mParticle. “Clearly... Continue reading »
by Allison Schiff // January 14th, 2016 //
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App Annie Buys Mobidia For Access To More Usage Data

Mobile app analytics company App Annie is beefing up its Usage Intelligence product with the acquisition of mobile measurement firm Mobidia. Although terms of the deal, unveiled Wednesday, were not disclosed, App Annie CEO Bertrand Schmitt told AdExchanger it was a mixture of cash and equity. Mobidia will help App Annie developer and publishers “build a... Continue reading »
by Allison Schiff // May 6th, 2015 //
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App Annie’s Got A New Usage Data Tool And $55 Million In Series D Funding

There’s a world outside of app stores and it’s App Annie’s goal to help developers capitalize on it. On Tuesday, the app analytics company announced $55 million in Series D funding and launched a tool that analyzes the usage data around popular apps, including active users (daily, weekly and monthly), the number of sessions, time... Continue reading »
by Allison Schiff // January 13th, 2015 //
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App Annie Wants To Help Developers Really Get To Know Their Users

App developers are engaged in an eternal struggle to acquire users, keep them, and understand what the heck they’re doing. But it’s the “who” and the “why” that are the most compelling questions. On Thursday, app analytics company App Annie released an expansion of its mobile intelligence product line designed to help advertisers and app publishers... Continue reading »
by Allison Schiff // December 4th, 2014 //
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Mobile App Analytics Consolidation: Microsoft Scoops Up Capptain, App Annie Buys Distimo

Mobile app analytics is an increasingly competitive space, as reflected by two acquisitions unveiled Wednesday. Mobile app analytics firm App Annie acquired its competitor, the mobile analytics company Distimo, and Microsoft also bought a mobile app analytics startup. Based in San Francisco, App Annie’s services include app-ranking data, app store SEO tools and marketplace intelligence.... Continue reading »
by Judith Aquino // May 28th, 2014 //
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