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»data collection

Ruben Schreurs, group chief product officer, Ebiquity
Large-Scale Third-Party Addressability On The Open Web Doesn’t Work – Period

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ruben Schreurs, group chief product officer at Ebiquity. IAB Europe’s Transparency & Consent Framework (TCF) is flawed and unfixable. But let’s back up. On Feb. 2, the Belgian Data Protection… Continue reading »
by AdExchanger Guest Columnist // February 17th, 2022 //
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Why 2021 Was The Year Of Consent For Digital Media

The word of the year, at least according to Collins English Dictionary, is “NFT.” Putting aside the fact that NFT is an acronym and not a word, consider a proposal that the word of the year for 2021 be “consent.” With third-party cookies going away and other identifiers, like Apple’s IDFA, getting harder to come… Continue reading »
by Allison Schiff // December 28th, 2021 //
»
Rachel Miller, director of marketing communications, Permission.io
What Constitutes A Sale Under CCPA? Now That We know, There’s No More Plausible Deniability

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel Miller, director of marketing communications at Permission.io. California Attorney General Rob Bonta recently sent enforcement letters that clarify the scope of what is considered a data sale under the… Continue reading »
by AdExchanger Guest Columnist // October 22nd, 2021 //
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Cory Munchbach, COO, BlueConic
Why App Annie’s Transparency Failings Is An Opportunity For Other Businesses To Look In The Mirror

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cory Munchbach, chief operating officer at BlueConic. It’s been a bad couple of weeks for what I’ll call “the data economy.” A new study from the journal Nature Communications laid bare… Continue reading »
by AdExchanger Guest Columnist // September 28th, 2021 //
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Your Guide To PIPL, China’s New Privacy Law

Multinational brands and ad tech companies doing business in China will have new hoops to jump through starting November 1. That’s when China’s newly passed privacy regulation, the Personal Information Protection Law (PIPL), goes into effect. The National People’s Congress, China’s top legislative body, voted to adopt the law on August 21. That doesn’t leave… Continue reading »
by Allison Schiff // September 1st, 2021 //
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Nielsen Undercounted TV During COVID; TikTok’s Gen Z User Base Is On The Rise

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who’s Counting? The verdict is in: Nielsen likely undercounted some pandemic audiences … not the greatest look for a company who’s entire schtick is counting things. As Variety reports, the Media Rating Council found a “generally consistent pattern of underreporting of viewing” by Nielsen… Continue reading »
by AdExchanger // May 12th, 2021 //
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Big Tech Beware, Congress Is Learning Ad Tech Lingo

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. A lot of people in the ad industry probably don’t know exactly what Google’s… Continue reading »
by Allison Schiff // August 3rd, 2020 //
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Google Loses Its Appeal On 50 Million Euro GDPR Fine

Remember that 50 million euro fine that Google got slapped with in France for failing to comply with the General Data Protection Regulation last year? Looks like Google is going to have to pay up. On Friday, the Conseil d’État (translates to Council of State), a division of the French government that serves as the… Continue reading »
by Allison Schiff // June 12th, 2020 //
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What Does COVID-19 Mean For Data Protection Under GDPR?

Data protection in the time of the coronavirus is a tricky proposition. Although health data is considered extremely sensitive under the General Data Protection Regulation and usually requires explicit consent, a subsection of the law includes a clause within Article 9 that allows for the processing of personal information without consent if it’s necessary to protect “against… Continue reading »
by Allison Schiff // March 17th, 2020 //
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Jumpshot’s Ill-Fated Journey From Grandma-Safe PC Protection Tool To Privacy Poison

The marketing industry loves to highlight case studies of success. But it’s possible to learn just as much if not more from failure. Marketing Fail is a new series from AdExchanger exploring the mistakes, missteps, gaffes and in some cases downright bad behavior of the marketing industry. This is the first installment. What must’ve seemed… Continue reading »
by Allison Schiff // January 30th, 2020 //
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