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»data collection

Nielsen Undercounted TV During COVID; TikTok's Gen Z User Base Is On The Rise

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who’s Counting? The verdict is in: Nielsen likely undercounted some pandemic audiences … not the greatest look for a company who’s entire schtick is counting things. As Variety reports, the Media Rating Council found a “generally consistent pattern of underreporting of viewing” by Nielsen... Continue reading »
by AdExchanger // May 12th, 2021 //
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Big Tech Beware, Congress Is Learning Ad Tech Lingo

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Allison Schiff, senior editor at AdExchanger. It's part of a series of perspectives from AdExchanger's editorial team. A lot of people in the ad industry probably don’t know exactly what Google’s... Continue reading »
by Allison Schiff // August 3rd, 2020 //
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Google Loses Its Appeal On 50 Million Euro GDPR Fine

Remember that 50 million euro fine that Google got slapped with in France for failing to comply with the General Data Protection Regulation last year? Looks like Google is going to have to pay up. On Friday, the Conseil d’État (translates to Council of State), a division of the French government that serves as the... Continue reading »
by Allison Schiff // June 12th, 2020 //
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What Does COVID-19 Mean For Data Protection Under GDPR?

Data protection in the time of the coronavirus is a tricky proposition. Although health data is considered extremely sensitive under the General Data Protection Regulation and usually requires explicit consent, a subsection of the law includes a clause within Article 9 that allows for the processing of personal information without consent if it’s necessary to protect “against... Continue reading »
by Allison Schiff // March 17th, 2020 //
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Jumpshot’s Ill-Fated Journey From Grandma-Safe PC Protection Tool To Privacy Poison

The marketing industry loves to highlight case studies of success. But it’s possible to learn just as much if not more from failure. Marketing Fail is a new series from AdExchanger exploring the mistakes, missteps, gaffes and in some cases downright bad behavior of the marketing industry. This is the first installment. What must’ve seemed... Continue reading »
by Allison Schiff // January 30th, 2020 //
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Just Because You’re Compliant With COPPA Doesn’t Mean You’re Cool Under CCPA Or GDPR

There’s not enough awareness that compliance can’t be a cut-and-paste job when it comes to kids. Just because you’re compliant with Children’s Online Privacy Protection Act (COPPA), doesn’t mean you’re compliant with the California Consumer Privacy Act (CCPA), or the EU’s General Data Protection Regulation (GDPR). Plus, US states are coming out with their own... Continue reading »
by Allison Schiff // January 27th, 2020 //
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The Complete AdExchanger Brain Dump On CCPA Now That The Law Is In Effect

The California Consumer Privacy Act (CCPA) officially took effect on Jan. 1, 2020, and now businesses must hustle to comply as a new clock begins to tick. CCPA enforcement starts on July 1. Here’s what you need to know to get up to speed: CCPA basics CCPA is for now the most stringent privacy regulation... Continue reading »
by Allison Schiff // January 2nd, 2020 //
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2020: If One’s Thing’s Certain, It’s That Ad Tech Will Stay In The Regulatory Spotlight

If 2018 was the year of GDPR and 2019 was the year of CCPA-related anxiety, 2020 will be the year the digital advertising industry is forced to mature rather than just talk about it. The threat of severe penalties for noncompliance combined with inconsistent legal guidelines (and a lack of federal privacy legislation in the United... Continue reading »
by Allison Schiff // January 2nd, 2020 //
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Everything You Need To Know About CCPA – For Now

The California Consumer Privacy Act (CCPA) is nearing its final form. With the close of the state legislature’s 2019 session on Friday, no more bills can be introduced this year, and the handful of amendments that did pass the Senate are now headed to Democratic Gov. Gavin Newsom’s desk for a signature. Newsom has until... Continue reading »
by Allison Schiff // September 16th, 2019 //
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Here’s What The World’s Top Antitrust Enforcers Are Thinking About Right Now

“Break up Big Tech” is a good sound bite for presidential candidates on the stump. But antitrust regulators in the United States and around the world aren’t rushing to sharpen their scalpels just yet. While there’s no denying that companies like Google, Facebook, Amazon, Apple and even Netflix “are extremely strong,” their size in the... Continue reading »
by Allison Schiff // September 13th, 2019 //
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