Home Platforms A Masterclass In Political Grandstanding As Google CEO Sundar Pichai Testifies In DC

A Masterclass In Political Grandstanding As Google CEO Sundar Pichai Testifies In DC

SHARE:

After around a year of avoiding the spotlight, Google CEO Sundar Pichai spent nearly four hours fielding a grab bag of questions from members of the House Judiciary Committee on Tuesday, discussing everything from the scope of Google’s data collection practices to alleged political bias in search results.

The problem, as is often the case with congressional hearings, is that lawmakers spent most of their time grandstanding, harping on partisan issues and asking misinformed questions.

For example, Rep. Ted Poe (R­–TX) held his iPhone aloft and repeatedly demanded whether Google would be able to use his phone to track him if he moved across the room. In response, Pichai began to explain that it depends what apps and services he has on his phone and what permissions he gave them.

Poe sharply cut him off: “This is a yes or no question.”

Pichai tried again … it depends. “I genuinely don’t know without knowing what services – ”

“It’s not a trick question – you make $100 million a year, you ought to be able to answer that question!” Poe yelled. “I’m shocked you don’t know … most Americans don’t know what this phone can do.”

Including, apparently, lawmakers. Poe and many of his colleagues were confused about how technology works. At one point, Rep. Steve Cohen (D–TN) asked why a Google search for his name displays links from conservative websites like The Daily Caller and Breitbart despite the fact that he appeared on MSNBC multiple times over the weekend.

But lawmakers aren’t alone in not knowing how algorithms work. It’s arguable that the average consumer doesn’t truly understand how much data Google collects about individuals, much of it through the Android operating system, or how to change their privacy settings.

Nearly 170 million visited Google’s privacy dashboard over the last 28 days, which sounds like a lot, until you consider that Google services billions of users.

Until someone actively disables data collection in their settings, Google collects specific search history, location data, device identifiers, IP address, geolocation data even if a phone isn’t connected to the internet and heaps of other data points. Google Home will record conversations if a user opts in.

Lawmakers argued Google needs to be more transparent about what’s being collected and clearer about how it’s being applied. Google’s privacy policy has been updated 28 times since 1999, including eight times since 2016. Even a lawyer couldn’t keep up with that pace.

“Google is many things: It’s one of the largest data collectors ever seen in human history, it’s an advertiser that can get the right product to the right consumer at precisely the right time [and] Google is also an internet giant directing over 3.5 billion searches per day,” said House Judiciary Committee chair Rep. Robert Goodlatte (R–VA). “With this massive authority, however, comes the potential for far-reaching abuse.”

Google, like many of its big tech cohorts, supports federal privacy legislation out of a sense of self preservation. Rather than having to face a patchwork of state-based privacy regs, the specter of which is hanging on the horizon with the passage of the California Consumer Privacy Act, set to hit in 2020, tech companies are looking for one set of rules. Pichai reiterated support for federal privacy legislation during his testimony.

But federal privacy legislation won’t necessarily mean Google or others have it any easier.

“If the federal government does step in to regulate, you’re not going to like it,” warned Rep. Thomas Marino (R–PA).

A few other bizarre highlights for the TL;DW (too long didn’t watch) crowd

  • Conspiracy theorist Alex Jones and his compatriot Roger Stone accosted Pichai on his way into the committee chamber in the morning, shouting that Pichai had “lied to Congress …”
  • …. a protestor holding up a sign of Google’s logo superimposed onto the flag of the People’s Republic of China was removed from the back of the room about an hour into Pichai’s testimony …
  • And at one point Pichai was compelled to explain to lawmakers why an image search for “idiot” results in multiple pictures of Donald Trump. The short answer: It’s the best result for that query based on keyword searches matched with web pages ranked against metrics such as relevance, popularity and other people’s searches.

Must Read

How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads

Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own pause ad formats.

Peacock Hits Profitability As Comcast Prepares To Spin Off NBCU

Peacock hit what Comcast Co-CEO Mike Cavanagh called “meaningful profitability” for the first time in Q2, just as Comcast decided to let it leave the nest. 

Comic: It's Coming For You

Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access

A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master service agreement, citing concerns about “protections” for “vendor and supply partners.”

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Alphabet Smashes Ad Revenue Earnings Again – But Does It Still Care About Ads?

Investors didn’t bring up Google’s advertising business or ads in general once during the Q&A portion of Alphabet’s earnings report call on Wednesday.

Podcast concept illustration. Female radio host interviewing guests on radio station. Podcast in studio flat vector illustration. Man and woman in headphones talking. Vector in flat style

Comscore Wants To Make Buying Podcast Ads Feel More Like Buying CTV Or Display

Comscore is adding Spotify, SiriusXM, Triton Digital, Acast and Libysn to its Proximic targeting solution to build brand-safe, contextual audiences for omnichannel campaigns.

Amazon

Sellers Are Fed Up With Amazon, But Can They Force Change?

Million Dollar Sellers, or “MDS,” is a group of Amazon sellers and specialists. And they’ve had it with Amazon’s advertiser and seller squeeze. But can they do anything about it?