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Lizzy Foo Kune, vice president and analyst, Gartner
Why You Don’t Really Need A 360-Degree View Of Your Customers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lizzy Foo Kune, vice president and analyst at Gartner. “On the Internet, nobody knows you’re a dog.” This may have been true in 1993, when this caption to a Peter… Continue reading »
by AdExchanger Guest Columnist // December 7th, 2021 //
»
It’s Time For The Digital Ad Industry’s “Great Reset”

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peri Shamsai, media and entertainment industry lead, NE at Accenture, based on a sales leadership workshop co-run with the Interactive Advertising Bureau. The digital ad ecosystem is undergoing seismic shifts… Continue reading »
by AdExchanger Guest Columnist // November 23rd, 2021 //
»
The Facebook Outage Should Be A Wake-Up Call For Advertisers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jude O’Connor, chief revenue officer at AdColony, a Digital Turbine company. Facebook’s response to its outage in early October was disingenuous at best. Mark Zuckerberg’s reaction was literally, “Sorry for… Continue reading »
by AdExchanger Guest Columnist // October 27th, 2021 //
»
Cory Munchbach, COO, BlueConic
Why App Annie’s Transparency Failings Is An Opportunity For Other Businesses To Look In The Mirror

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cory Munchbach, chief operating officer at BlueConic. It’s been a bad couple of weeks for what I’ll call “the data economy.” A new study from the journal Nature Communications laid bare… Continue reading »
by AdExchanger Guest Columnist // September 28th, 2021 //
»
Alessandro De Zanche headshot
The Funnel Of Trust Is The Best Path To Media Monetization

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Digital advertising is becoming subtly and silently polarized. Not in the angry, conflicted way currently witnessed in politics, but a bifurcation in the road ahead is… Continue reading »
by AdExchanger // September 25th, 2020 //
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