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»Taboola

The Big Story: The More Things Change …

The digital advertising world is changing faster than the seasons. At the Interactive Advertising Bureau, Randall Rothenberg, who held the top spot for 14 years, is stepping into an executive chairman role, while David Cohen, IAB president since March, is taking over. Not only will Cohen become CEO of IAB, he also inherits that same... Continue reading »
by Ryan Joe // September 10th, 2020 //
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The Taboola/Outbrain merger will no longer happen.
The Taboola/Outbrain Merger Is Off – Here’s Why

“You’ll Never Guess Which Two Content Recommendation Engines Have Decided NOT To Merge!” No need to click, we’ll tell you. The Taboola/Outbrain merger will no longer happen. There are two primary reasons why the deal will not move forward, according to a source directly familiar with the matter but unable to speak publicly due to... Continue reading »
by Allison Schiff // September 8th, 2020 //
»
France To Allow More TV Ad Targeting; Amazon’s Home Court Advantage

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Viva La Pérsonalization The French government will loosen archaic laws this month that have undercut French broadcasters for years. The biggest change will be to repeal a 1993 law that says all French households must receive the same broadcast stream. So French TV stations... Continue reading »
by AdExchanger // July 23rd, 2020 //
»
Google, Twitter Lift Coronavirus Ad Ban; Facebook Offers Grants To SMBs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unblocked Google and Twitter lifted their bans on coronavirus-related advertising. Twitter will allow marketers to feature their pandemic responses in paid tweets, Ad Age reports. Twitter initially banned COVID terms to forestall misinformation, but now feels that “the messaging that brands and businesses can... Continue reading »
by AdExchanger // April 6th, 2020 //
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TikTok Snubs Campaign Ads; Outbrain And Taboola To Merge

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Snubs Campaign Ads Candidates: The world’s fastest-growing social app doesn’t want your money. “We have chosen not to allow political ads on TikTok,” VP of Global Business Solutions Blake Chandlee, writes in a post innocuously titled “Understanding our policies around paid ads.” He... Continue reading »
by AdExchanger // October 4th, 2019 //
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Mack Weldon Layers In Data To Scale Up Taboola Buys

Direct-to-consumer, digitally native startups like Mack Weldon own their own data and don’t rely on middlemen. Those two huge advantages enable them to track marketing effectiveness with greater precision than their brick-and-mortar counterparts. But to do so, they need platforms that allow them to use every piece of information they can collect about their customers.... Continue reading »
by Sarah Sluis // October 3rd, 2017 //
»
Brands Asked For Viewability When What They Really Wanted Was Engagement

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is written by Yoav Naveh, vice president of video at Taboola. Brands love cookies, digital marketers love cookies and marketing executives around the world still love them for their ability to target the right audience. Our industry... Continue reading »
by AdExchanger // August 10th, 2017 //
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Video Is Not Display, So Publishers Should Stop Using Display CPM Strategies

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Yoav Naveh, vice president of video at Taboola. The concept of online advertising has long been associated with the standard banner ad – the square unit that consumers breeze past as they scroll down... Continue reading »
by AdExchanger // May 24th, 2017 //
»
How Private Exchanges Are Changing The Standards For Programmatic Native

Programmatic native is cleaning up its act. Content recommendation engines like Taboola and Outbrain provide an easy incremental revenue stream for publishers. But their cost-per-click model, which favors performance over quality, enables traffic arbitrage and creates brand safety risks. To account for those concerns, native exchanges like TripleLift, Connatix, Nativo and Sharethrough have leveraged direct... Continue reading »
by Alison Weissbrot // May 15th, 2017 //
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Slate: There Are More Profitable Bodegas In NYC Than Profitable Media Companies

Publishers are under pressure to scale and monetize, but those business realities can dampen audience experience. When Slate’s president, Keith Hernandez, called out janky links from content recommendation engines earlier this week, he noted that while they drive revenue, it’s often at the expense of quality. Hernandez, who started at Slate a year ago after... Continue reading »
by Kelly Liyakasa // November 3rd, 2016 //
»
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